Ake ngiqale ngokuvuma okujwayelekile. Uma uke walahlekelwa ukufinyelela ku-akhawunti yakho ye-Facebook noma ye-Instagram, noma waba yisisulu sobugebengu, uyazi ukuthi lokhu akugcini nje ngokukhungathekisa; kuwuhambo olunzima oludabula ogwadule lwedijithali, ufuna uphawu lokuphila, indawo yosizo lwabantu, olucishe lungabi khona. Sichithe iminyaka simemeza i-Meta engenalutho lwenkampani, futhi kubonakala sengathi, ekugcineni, isiqhwaga saseMenlo Park sinqume, uma kungenjalo ukusilalela, okungenani ukufaka umshini wokuphendula oyinkimbinkimbi.
Izindaba zakamuva ziwushintsho olukhulu. I-Meta iqalise "isikhungo sokusekela" esisha, esiphakathi nendawo se-Facebook ne-Instagram. Into ephawulekayo ngalesi simemezelo akuzona amathuluzi amasha, kodwa ukuvuma okungabonakali okuhambisana naso: izinhlelo zayo zokusekela zangaphambilini "azizange zihlale zihambisana nokulindelekile." Yeka ukusho okuncane! Kwabasebenzisi abayizigidi, lokho "okulindelwe okungakafezeki" kwasho izinyanga zosizi, ama-akhawunti antshontshwa ngabakhohlisi, futhi, ezimweni eziningi, ukulahlekelwa okungenakulungiseka kwezinkumbulo ezibalulekile nolwazi. Manje, i-Meta ithembisa ulwazi oluhlakaniphile, oluguquguqukayo, olusebenza amahora angu-24 ngosuku, izinsuku eziyi-7 ngesonto, oluqhutshwa kakhulu ubuhlakani bokwenziwa. Umbuzo obiza izigidi zamaRandi uthi: Ingabe lokhu kuhlanganiswa okuqhutshwa yi-AI kuyimpendulo ephelele yokukhungatheka kwethu, noma nje inguqulo ephucukile yokungafinyeleleki kwabantu?
Ukuphela Kohambo Lokuhambela: Ukuhlanganisa kanye Nokuphepha Okulula
Enye yezinguquko ezibambekayo nezithokozisayo ezilethwa yile sikhungo esisha ngokungangabazeki ukuhlanganisa amaphrofayili akho ndawonye. Cabanga ngakho: ngaphambili, ukuthola kabusha i-akhawunti noma ukuvikela amaphrofayili akho kwakufana nokuzulazula enkingeni yamamenyu afihliwe, izixhumanisi eziphukile, namafomu okuxhumana angafiki ndawo. Uhlelo olusha luthembisa ukuhlanganisa wonke amathuluzi okuphepha nokusekela e-Facebook nase-Instagram endaweni eyodwa. Lokhu kufaka phakathi ukuphathwa kwephasiwedi, izilungiselelo zokufinyeleleka kwezinsizakalo zabo, kanye, okubaluleke kakhulu, umhlahlandlela onezincomo zendlela yokuqinisa ukuphepha kwakho.
Lokhu, empeleni, kuyintuthuko enkulu ku-User Experience (UX). I-Meta iyaqaphela ukuthi, ukuze abantu basebenzise amathuluzi abo okuphepha, la mathuluzi kumele kube lula ukuwathola nokuwasebenzisa. Ezweni lapho ukuhlaselwa kwe-phishing kanye nokuntshontshwa kwama-akhawunti kuyinto evamile, ukwenza lula inqubo "yokukhiya umnyango" kuyisinyathelo esifanele. Uma bengenza abasebenzisi baqinise ama-akhawunti abo ngokuchofoza okumbalwa nje, isithembiso sokunciphisa ama-hack amasha (abathi asehlile kakade ngaphezu kuka-30% emhlabeni jikelele) siba nokwethenjelwa kakhulu.
Ngaphezu kwalokho, lesi sinyathelo asivelanga ndawo. Imibiko yabasebenzisi, njengendaba yabesifazane baseSt. Louis abalwela ukubuyisa ama-akhawunti abo, iqokomisa iqiniso elingajabulisi: ukwesekwa okungasebenzi kahle akuyona nje inkinga; kuyiphutha lokuziphatha lapho ipulatifomu ibalulekile empilweni yomuntu yezenhlalo noma yobungcweti. Ngakho-ke, ukuhlanganisa umphakathi ndawonye kuyisidingo sokusebenza kanye nokuphendula (okwephuzile) ekucindezelweni komphakathi. Baletha ukuhleleka lapho ngaphambili kwakukhona isiphithiphithi kuphela.
Lapho i-AI ithatha izintambo: Ukusebenza kahle vs. Uzwela
Yilapho i-blogger yokuhlaziya idinga ukuma khona. Inkanyezi yangempela yalokhu kuqaliswa kabusha akuyona i-hub ngokwayo, kodwa injini eyinika amandla: Ubuhlakani Bokwenziwa. I-Meta ayisebenzisi nje i-AI ukuthola izimpendulo ezisheshayo; ihlola umsizi wokusekela we-AI ukuthola usizo lomuntu nomuntu, ikakhulukazi imisebenzi ebucayi efana nokubuyisa i-akhawunti.
Asikwazi ukuphika ukusebenza kahle kwe-AI kulo mkhakha. I-Meta ngokwayo iyaqhosha ngokuthi, ngenxa yokwenza ngokuzenzakalela, izinga lempumelelo ekubuyiseleni ama-akhawunti agetshengiwe likhuphuke ngaphezu kuka-30% ezindaweni ezifana ne-US ne-Canada. Lokhu kunengqondo. Izinkinga eziningi zokusekela zinomthamo omkhulu futhi azinzima kangako: ukusetha kabusha iphasiwedi ekhohliwe, ukuqinisekisa ubunikazi ngedokhumenti elula, noma ukuqondisa umsebenzisi ngenqubo ejwayelekile. Kule misebenzi, i-AI ayinqobeki. Iyashesha, itholakala amahora angama-24 ngosuku, izinsuku eziyi-7 ngesonto, futhi ayithathi izinsuku zokuphumula.
Kodwa-ke, i-AI iyinkemba esika nhlangothi zombili. Nakuba ixazulula ngempumelelo izinkinga zabasebenzisi abangu-80%, kuthiwani ngabangu-20% abasele—labo abamacala abo ahlukile, ayinkimbinkimbi, noma adinga ukubuyekezwa kobufakazi ngesandla, mhlawumbe kwezomthetho, noma nje ukuthinta kokuqonda komuntu? Into ebaluleke kakhulu, njengoba imibiko eminingi yezindaba ibonisile, ukuthi yize isikhungo sithuthukisa ukufinyelela kokusekelwa okuzenzakalelayo, kubonakala sengathi asixazululi inkinga endala yokukhuluma nomuntu wangempela.
Abasizi be-AI, noma ngabe "bahlelwe ngendlela yomuntu siqu" kangakanani, banemikhawulo yemvelo. I-algorithm ingalandela kuphela umuthi wesinqumo ohleliwe kusengaphambili. Lapho isigebengu se-inthanethi sisebenzisa ubunjiniyela bezenhlalo obuyinkimbinkimbi noma sisebenzisa ubuthakathaka obusanda kutholwa, umsebenzisi udinga i-ejenti engumuntu engaphambuka kusikripthi. Ngokuncika cishe kuphela ku-AI, i-Meta ithuthukisa ukwesekwa kokukhula kanye nezindleko, hhayi ngempela ikhwalithi ephezulu ezimweni zenhlekelele. Umuzwa wokubambeka ochungechungeni lwezimpendulo zamarobhothi uhlala ukwesaba okukhulu kubasebenzisi bezokuxhumana.
Isilinganiso Sezindleko: Isevisi Engcono Noma Isithiyo Esingcono?
Ake sithathe isinyathelo esibalulekile: ukusetshenziswa okukhulu kwe-AI ekusekelweni kobuchwepheshe, okokuqala nokubaluleke kakhulu, kuyisinqumo sebhizinisi. Ukusekelwa kwabantu kuyabiza, kudinga ukuqeqeshwa okuqhubekayo, futhi akufinyeleli kalula ezigidini zabasebenzisi i-Meta enabo. I-AI, ngakolunye uhlangothi, iwukutshalwa kwezimali kokuqala okunembuyiselo enkulu ekusebenzeni kahle kwesikhathi eside.
Lapho i-Meta ithi amathuluzi ayo angaphambilini “awazange ahlangabezane nokulindelwe,” ivuma ngokungaqondile ukuthi ukutshalwa kwezimali ekusekelweni kwabantu kwakungeyona into eza kuqala. Lokhu kuhlanganiswa okusha kanye nokwenza izinto ngokuzenzakalela kuwumzamo wokugcwalisa leso sikhala ngaphandle kokufaka izindleko ezinkulu zokuqasha amabutho ama-ejenti okusekela emhlabeni jikelele.
Lokhu kusiholela esiphethweni esibalulekile kumsebenzisi: kumele silungise okulindelwe kwethu. Uma inkinga yakho ilula, le hub entsha iyisibusiso. Buyisela i-akhawunti yakho, shintsha iphasiwedi yakho, uqinise ukuphepha kwakho—konke ngokushesha nangokulula. Kodwa uma icala lakho liyiphupho elibi elingokomthetho, impikiswano yempahla yobuhlakani, noma ubuwena obuntshontshiwe ngokuphelele obudida ama-algorithms, ithuba lokuthola usizo lwabantu lihlala liyilotho.
I-Meta yakha ungqimba lokusekela olubonakalayo olusebenza kahle kakhulu ezimweni ezinomthamo omkhulu, kodwa olungaba yisithiyo esingenakunqotshwa ezimweni ezimbi kakhulu. Kuyisu lokulawula: zimisele ngangokunokwenzeka ngokuzenzakalelayo ukukhulula inani elincane labasebenzi ezimweni ezingaxazululeki ngempela.
Inselele Engaqediwe: Singalufuna Yini Ubuntu Kuma-Algorithms?
Isikhungo esisha sokusekela se-Meta ngokungangabazeki siyisinyathelo esibalulekile sokuqhubekela phambili. Sihlanzekile, siyashesha, futhi siphendula ezinsongweni zokuphepha kwedijithali ezikhulayo ngendlela ehlelekile. Kumsebenzisi ojwayelekile, kuyintuthuko yangempela enciphisa ukwesaba lapho i-akhawunti isengozini.
Kodwa-ke, ukusetshenziswa kwe-AI njengenjini yokusekela eyinhloko kuphakamisa umbuzo oyisisekelo mayelana nobudlelwano bethu nalezi zinkundla ezinkulu. Esikhathini sobuthakathaka obukhulu—lapho izimpilo zethu zedijithali zisengozini—ingabe sinelungelo lokufuna okungaphezu kokusebenza kahle kwe-algorithm? Amanethiwekhi omphakathi asuke ekubeni yinto yokuzilibazisa elula aya ekubeni yingqalasizinda ebalulekile empilweni yanamuhla. Uma kuyingqalasizinda, ukwesekwa kwawo akukwazi ukuba yinto yokunethezeka, kodwa ilungelo.
I-Meta ifunde ukukhuluma ulimi lokusebenza kahle (AI), kodwa isalwela ukuqonda ulimi lozwela (ubuntu). Uma i-AI inyuse izinga lempumelelo yokululama, kuhle kakhulu. Kodwa uma nje inkampani iqhubeka nokugwema umthwalo wemfanelo wokuhlinzeka ngendlela ecacile nefinyelelekayo kumuntu osebenzela abantu lapho i-algorithm yehluleka, isikhungo sokusekela, noma ngabe siphakathi nendawo, sizohlala, kwabaningi, singumugqa onodonga lwerobhothi ekugcineni. Ingabe i-Meta, endleleni yayo yokuqedela ukuzenzekela, izokhumbula ukuthi ngemuva kwe-akhawunti ngayinye kukhona umuntu wangempela, onezinkinga zangempela ngezinye izikhathi ezixazululwa kuphela ngokuthi "Sawubona, nginguJohn, futhi ngizokusiza"? Isikhathi (kanye nenkinga enkulu elandelayo yokusekela) sizokutshela.