Bengilokhu ngikholelwa ukuthi izinkundla zokuxhumana, njengabantu, zidlula ezinkingeni zobunikazi. Kufika isikhathi lapho isibuko sedijithali singasabonisi isithombe umuntu asilindele: izinwele zibukeka zibhokile, izingubo seziphelelwe yisikhathi, kanye nokuqongelela kwezinkumbulo (noma esimweni se-Facebook, ukuqongelela kwezaziso kanye...) ugaxekile Kuyamangalisa kangangokuthi awusazi ukuthi uzoqala kuphi. KuMeta, lowo mzuzu usufikile, futhi impendulo yakhe iwuguquko olukhulu, ushintsho lobuhle olumemeza luthi: "Ngibheke, ngisabalulekile!"
Isibuyekezo sakamuva se-Facebook singaphezu nje kokushintsha imibala elula; kuyisinqumo esihlakaniphile. Indlovukazi eyayingakaze iphikiswe yesikhulumi isilahle okuningi kokubukeka kwayo ukuze igqoke izingubo ezincane nezikhangayo ezigqokwe umfowabo omncane, i-Instagram, ngempumelelo enkulu. Umbuzo awusekho ukuthi i-Facebook ikopisha i-Instagram, kodwa ukuthi inanoma iyiphi enye indlela yokusinda empini engapheli yokusinaka.
Ubushiqela Begridi: Lapho I-oda Linqoba Isiphithiphithi
Ushintsho olunethonya elikhulu, futhi oluchaza le nkathi entsha, ukwamukelwa okuphakelayo Ingxenye eyinhloko ikwifomethi yegridi. Kubasebenzisi abachithe iminyaka bezulazula eqoqweni lokuthunyelwe okungahlelekile—izithombe zomshado ezinombala ogqamile, izixhumanisi zezihloko zezombusazwe, kanye nezicelo zemidlalo—umklamo omusha ucishe ube mnandi. I-Meta ithi lesi sakhiwo sesitayela segalari yobuciko “sizosusa imfuhlumfuhlu” futhi senze kokubili ukudala okuqukethwe kanye nokuthola kube lula. Futhi baqinisile.
I-Facebook, enguqulweni yayo yakudala, yayiyingxubevange yedijithali eyaphoqa ingqondo ukuthi ihlunge ulwazi oluningi. Ukwakhiwa kabusha, ngokubeka izinto ezibonakalayo phambili nokuhlanganisa izithombe ngendlela ehlanzekile, kuphoqa ipulatifomu ukuthi igxile kokuqukethwe okucwilisayo. Lokhu akuyona nje indaba yobuhle; kuyimpendulo eqondile empumelelweni ye-TikTok futhi, vele, ekusabalaleni kwezindaba nama-Reels ngaphakathi kwendalo yayo. Uma abantu besebenzisa izithombe namavidiyo ngokushesha, umbukiso oyinhloko kumele ubonise lokho kukhetha, uqede ukungqubuzana futhi unciphise izinyathelo zeso zokunquma ukuthi yini ebaluleke ngempela: isithombe, ividiyo, noma... indaba .
Amathuluzi Abadali: I-Naked Interface Yezindaba Ezinamandla
Lapho ushintsho lukhanya khona ngempela kusenkambisweni yokudala okuqukethwe. Sekuyiminyaka, ukwabelana ngendaba noma okuthunyelwe ku-Facebook kuzwakala njengokugcwalisa ifomu lentela: kunzima futhi kugcwele iziphazamiso. I-Meta iqaphele—noma kunalokho, iboleke imikhuba emihle kakhulu ye-Instagram—yenza kube lula kakhulu isikhombimsebenzisi.
Manje, ngokufaka umculo, izitika Ukumaka abangani kuyinqubo engenazihibe, eyenzelwe ukuvumela abadali bagxile kulokho abafuna ukukusho, hhayi indlela okufanele bakusho ngayo. Lokhu kulula kuhambisana namathuluzi okuqapha athuthukisiwe. I-Meta iyazi ukuthi ikusasa lanoma iyiphi inethiwekhi yokuxhumana nabantu lincike kubadali bokuqukethwe, futhi uma i-Facebook ifuna ukubuyisa leyo ngxenye, kumele inikeze ulwazi olunciphisa iziphazamiso futhi lukhulise ikhono lokulandelela izingxoxo kanye nokuphawula—okubalulekile ekwakheni umphakathi.
Umyalezo ucacile: I-Facebook ayisafuni ukuba yi-albhamu yomndeni enothuli lapho uthumela khona kanye ngenyanga; ifuna ukuba yinjini ephilayo nebonakalayo yokudala nsuku zonke. Ngokuhlanganisa ulwazi lokudala kuzo zombili izinkundla, i-Meta ayigcini nje ngokwenza impilo ibe lula kubasebenzisi kodwa futhi iqinisa uhlelo lwayo, okusiphoqa ukuthi sicabange nge-Facebook ne-Instagram njengezinhlangothi ezimbili zemali efanayo ebonakalayo.
Ukuziphendukela Kwemvelo Okudingekayo Noma Ukuzinikela Okunesitayela? Isu Lokusinda LikaMeta
Singabona lokhu kubuyekezwa njengokuzinikela kwesitayela ekungagwemeki kwamasiko anamuhla abonakalayo. I-Facebook yasungulwa enkathini elawulwa umbhalo nezixhumanisi; i-Instagram ne-TikTok zazalwa enkathini yesithombe esisheshayo nevidiyo eqondile. Ukuze i-Facebook ihlale ibalulekile, kumele ivumelane nolimi lwabancintisana nayo, noma ngabe labo bancintisana nabo bayinzalo yayo.
Lokhu "kuguquka kwesimo" akuyona into eyenzeka ngenkani. Kuyisu lokusinda elibalwe ukuze kwenziwe kube sesimanje ulwazi lomsebenzisi futhi kuvinjelwe ukuphuma kwabantu baye ezinkundleni ezishintshashintshayo. Ngokwenza ngcono ukuzulazula nokunciphisa inani lezinyathelo ezidingekayo ezenzweni zansuku zonke, i-Meta ihlose ukwenza ukusebenzisana kuzwakale kushesha, kuhlanzekile, futhi, okubaluleke kakhulu, kungakhathali kakhulu. Ukususa imfuhlumfuhlu ebonakalayo, empeleni, kunciphisa isisindo seminyaka.
Ekugcineni, esikubonayo ukuhlangana kobunikazi bomkhiqizo ngaphakathi kwenkampani enkulu yobuchwepheshe. I-Facebook icabanga ukuthi imodeli yokuklama ye-Instagram iyindinganiso yegolide yokusebenzisana kwesimanje. Banqume ukuthi kungcono ukuba yi-"Instagram 2.0" elula kune-Facebook egcwele futhi enzima esasiyazi sonke.
I-interface entsha ye-Facebook ingcono kakhulu ngokungenakuphikwa maqondana nokusebenziseka kanye nobuhle. Kuyisinyathelo esiqinile sokubaluleka, okubonisa ukuthi i-Meta izimisele ukudela izinkumbulo zokukhumbula ukuze isebenze kahle. Kodwa nansi inkinga: ngenkathi ukupakishwa kukhazimula futhi kusha, okuqukethwe okuyisisekelo—amaqembu, abangane, imibono, izingxoxo zezepolitiki—kusalokhu kuyi-DNA ye-Facebook. Umbuzo wokugcina ubalulekile ngekusasa layo: Ingabe upende ocwebezelayo uyokwanela ukushintsha isimo esiyisisekelo sendlela esiziphatha ngayo ku-inthanethi, noma simane sashintsha i-albhamu yomndeni efanayo yedijithali, sinethemba lokuthi izozwakala njengeklabhu yasebusuku?