Sekuyiminyaka siphila ngaphansi kwejoka lombusi ongabonakali: i-algorithm. Leso sakhiwo esingaziwa esisazi kangcono kunabalingani bethu, esinquma ukuthi sibonani, ukuthi sifisani, futhi, empeleni, ukuthi singobani enkundleni yemidlalo yezokuxhumana. Akukho ndawo lapho lokhu kuzwakala khona kakhulu kunaku-Instagram Reels, lowo mfudlana ongapheli wamavidiyo amafushane kakhulu aklanyelwe ukubamba yonke ithonsi lokugcina lokunaka kwethu.
Nokho, bangani, izindaba ezinyakazisa umhlaba wedijithali ziyisenzo sokuzisola, noma okungenani ukucasuka okunesu. I-Instagram isanda kwembula ithuluzi elithembisa ukushintsha umdlalo: 'I-Algorithm Yakho'. Lesi sici, esivele okokuqala esigabeni samaReels, asiyona nje inkinobho; kungenzeka ukuthi kungokokuqala ipulatifomu isinikeze imephu eyisisekelo yokujula kwezingqondo zethu zedijithali. Ingabe sibona inguquko yangempela yokucaca, noma kumane kuyindlela ehlakaniphile yokwenza ngcono ikheji elinegolide esivele sihlala kulo? Ake sihlolisise ngokujulile.
I-Algorithm ye-Reels: Kusukela ku-Mystery kuya ku-Customizable Menu
Kuze kube manje, ukuzama ukuthonya lokho esikubonile kumaReels kwakuyinqubo yokuzama nokwenza amaphutha. Thulisa, maka ngokuthi "anginasithakazelo," futhi unethemba lokuthi umama wesibili wedijithali owesabekayo uthole icebiso. Indlela entsha, eqhutshwa ubuchwepheshe bamuva be-Artificial Intelligence (AI) be-Meta, ilula ngokumangazayo. Okokuqala ngqa, abasebenzisi bazokwazi ukubona "izihloko" uhlelo oluzibeke njengezintshisekelo zabo eziphezulu: kusukela "ohambweni oluya e-Asia" kuya "ezindlela zokupheka ze-vegan" noma "ama-meme ekati e-Siamese."
Kodwa okuqakathekile ngempela akukhona nje ukubonisa; ukulungiselelwa. I-Instagram manje isivumela ukuthi silungise okuqukethwe kwethu, sinikeze uhlelo imiyalelo ecacile: "Ngifuna ukubona okwengeziwe kwalokhu" noma, okubaluleke kakhulu, "Ngifuna ukubona okuncane kwalokho." Yikhono lokuvimba lokho okuqukethwe okusidla ngaphandle kokwengeza inani, noma ukuqondisa kabusha i-AI lapho izintshisekelo zethu zishintsha kakhulu (ngoba, ake sithembeke, ukushisekela kwe-DIY kwezinyanga eziyisithupha ezedlule sekuphelelwe yisikhathi).
U-Adam Mosseri, inhloko ye-Instagram, ucacise ngenhloso yakhe: ipulatifomu ihlose ukwenza izincomo zizizwe "ziqondene nomuntu" futhi "zifanele." Futhi ukuze kufakwe ungqimba lokuxhumana nabantu, lesi sici sivumela abasebenzisi ukuthi babelane ngesithombe salezi zinto abazithandayo ezindabeni zabo. Ubuciko obuphezulu obuguqula isethingi yobumfihlo ibe uhlobo olusha lokubonakaliswa kobunikazi bomphakathi. Manje, i-algorithm yami iyingxenye yobuntu bami bomphakathi.
Ugibe Lokulawula: Ukuhlanza Ikheji Legolide
Umbono wami njengomblogi obuka lezi zinguquko eceleni, ngokwemvelo, uyangabaza. Nakuba inkulumo-ze ye-Instagram igxile "ekunikeni amandla abasebenzisi" kanye "nokulawula okungakaze kubonwe ngaphambili," sidinga ukubheka ngale kwezinhloso ezishiwo futhi sihlaziye izinzuzo zamasu ze-Meta.
Ukunikeza abasebenzisi ikhono "lokulungisa" izihloko empeleni kubacela ukuthi bamake futhi bahlanze idatha. Uma sitshela i-AI ukuthi isibonise okuqukethwe okuncane kwezepolitiki namavidiyo amaningi okulima, asigcini nje ngokuthuthukisa ulwazi lwethu; sinikeza i-Metadata idatha esezingeni eliphezulu kakhulu. Siqinisekisa futhi silungisa amamodeli ayo okubikezela ngenkuthalo nangokukhululekile. Esikhundleni sokucabanga ngezintshisekelo zethu ngokusekelwe esikhathini sokubuka kuphela, manje sebenokuqinisekiswa kwethu okucacile.
Lokhu kunemiphumela emibili esheshayo: okokuqala, kuthuthukisa kakhulu ukunemba kwe-AI yabo, kusenza sichithe isikhathi esiningi epulatifomu. Okwesibili, kuyisinyathelo sokuzivikela esihlakaniphile lapho sibhekene nokucindezela okwandayo kwemithetho yomhlaba wonke okudinga ukucaca okukhulu endleleni lezi zinhlelo ezisebenza ngayo. Ngokusinika umbono ongemuva kwesihenqo, ngisho noma ingxenye, bangaphikisana ngokuthi basebenza ngokuzikhandla ekulweni nokungacaci kwe-algorithmic.
Ukuphela 'Kwegumbi Lokubuka Okubonakalayo' Noma Ukuqala Kokuphulukiswa Okuqaphela Kakhulu
Ngaphandle kokuwela ekugxekeni ngokuphelele, kukhona isici esihle esingenakuphikwa: ikhono lokuphula "i-loop engapheli" noma igumbi le-echo. Kukangaki siwele esihlokweni esikhethekile futhi, ngokuzumayo, okuphakelayo kwethu kugcwala ngakho, kufiphaze konke okunye? 'I-Algorithm Yakho' inikeza indlela yokubaleka, i-valve yokuphepha. Ivumela ubunikazi bethu be-algorithmic ukuthi buguquke kanye nobunikazi bethu bangempela. Uma ngikhathala yi-cryptocurrency futhi nginesithakazelo kuma-oven ashiswa ngokhuni, manje sengingenza lolo shintsho ngokucacile nangokushesha.
Okokuqala ngqa, simenywa ukuba sihlanganyele ekukhethweni kwethu kwedijithali. Lokhu kuhilela umthwalo wemfanelo. Asisakwazi ukusola ngokuphelele uhlelo ngokuyisicefe kokuphakelayo kwethu. Uma sikhetha ngamabomu ukubona izihloko ezingasho lutho noma ezicasulayo kuphela, iphutha, noma okungenani ukukhetha, kulele kithi.
Inketho yokwabelana ngezinto esizithandayo ku-Story ingenye isici esithakazelisayo. Kuyindlela ecashile yokuthi, "Yilokhu umhlaba ocabanga ukuthi ngiyikho—ingabe abangani bami bayavuma?" Iguqula ukusetshenziswa komuntu yedwa kube yisihloko sengxoxo yokuxhumana nabantu, yandisa isikhathi esichithwayo kanye nokuxhumana ngaphakathi kohlelo lokusebenza. Ekugcineni, konke kuncike ekugcinweni kwemininingwane.
Umbuzo Wokugcina: Ubani Obusa Ubani?
I-'Algorithm Yakho' iyithuluzi elinamandla elisinika amandla phezu kokuhlangenwe nakho kwethu kwansuku zonke kwe-Instagram. Inikeza ukulawula okuyinkimbinkimbi okwakungacatshangwa ngaphambili, okusivumela ukuthi silalele isiteshi sedijithali esifanelana kahle nesimo sethu sengqondo kanye nezintshisekelo ezishintsha njalo. Kodwa-ke, masingakhohlwa ukuthi lesi sisekelo sivela entweni efanayo ezuza ngomzuzwana ngamunye esiwuchitha silungisa futhi sidla umkhiqizo wayo.
Sisuke ekubeni yizihloko ezingenzi lutho ze-algorithm saya ekubeni abashayeli bayo abasebenzisanayo. Ikhethini seliphakanyisiwe, kodwa i-Meta isalokhu ingumqondisi. Umbuzo oqhubekayo uthi: Manje njengoba sesinekhono lokubona nokulungisa imicu ehlanganisa iqiniso lethu kuma-Reels, sizosebenzisa leyo nkululeko ukuhlola izindawo ezintsha, noma sizomane sisebenzise lokho kulawula ukuze senze ngcono ibhamuza lethu lize lingene umoya ngokuphelele? Inselele yangempela akukhona ukulawula i-algorithm, kodwa ukulawula inguqulo yethu, kusiphoqa ukuthi sibhekane nayo.