Mandiqale ngesivumo esiqhelekileyo. Ukuba wakha walahlekelwa kukufikelela kwiakhawunti yakho ye-Facebook okanye ye-Instagram, okanye waba lixhoba loqhekezo, uyazi ukuba amava awapheleli nje ekudimazeni; luhambo olunzima oludlula entlango yedijithali, ufuna uphawu lobomi, indawo yoncedo lomntu, oluphantse lungafiki. Sichithe iminyaka sikhwaza iMeta engenanto yenkampani, kwaye kubonakala ngathi, ekugqibeleni, isigebenga saseMenlo Park sigqibe kwelokuba, ukuba asisimameli, ubuncinane sifake umatshini wokuphendula ophucukileyo ngakumbi.
Iindaba zakutshanje zitshintshile kakhulu. I-Meta iqalise "iziko lenkxaso" elitsha, eliphakathi kwi-Facebook nakwi-Instagram. Eyona nto iphawulekayo ngesi sibhengezo asizozixhobo zintsha, kodwa kukuvuma okungabonakaliyo okuhamba naso: iinkqubo zayo zangaphambili zenkxaso "azizange zihlale zihambelana nolindelo." Hayi indlela engaphantsi ngayo! Kwizigidi zabasebenzisi, ezo "zilindelo zingafezekiswanga" zithetha iinyanga zentlungu, iiakhawunti zithathwe ngabakhohlisi, kwaye, kwiimeko ezininzi, ukulahleka okungenakulungiswa kweenkumbulo ezibalulekileyo kunye nolwazi. Ngoku, i-Meta ithembisa amava akrelekrele, aguquguqukayo ngakumbi, amava angama-24/7, aqhutywa kakhulu bubukrelekrele bokwenziwa. Umbuzo oxabisa izigidi zeerandi ngulo: Ngaba olu lawulo oluqhutywa yi-AI luyimpendulo yokugqibela ekukhathazekeni kwethu, okanye yinguqulelo nje ephucukileyo yokungafikeleleki kwabantu?
Ukuphela kohambo: Ulawulo oluManyeneyo kunye noKhuseleko oluLungelelaniswayo
Enye yezona zinto zibonakalayo nezilungeleleneyo eziziswa yile hub intsha ngokungathandabuzekiyo kukuhlanganisa abantu. Cinga ngayo: ngaphambili, ukufumana iakhawunti okanye ukukhusela iiprofayili zakho kwakufana nokuhamba kwiimenyu ezifihliweyo, amakhonkco aphukileyo, kunye neefom zonxibelelwano ezingafikanga ndawo. Le nkqubo intsha ithembisa ukuhlanganisa zonke izixhobo zokhuseleko kunye nenkxaso ze-Facebook kunye ne-Instagram kwindawo enye. Oku kuquka ulawulo lwegama lokugqitha, useto lokufikelela kwiinkonzo zabo, kwaye, okubaluleke kakhulu, isikhokelo esineengcebiso zendlela yokuqinisa ukhuseleko lwakho.
Eli nyathelo, ngokwenyani, liphuculo olukhulu kwi-User Experience (UX). I-Meta iyaqonda ukuba, ukuze abantu basebenzise izixhobo zabo zokhuseleko, ezi zixhobo kufuneka kube lula ukuzifumana nokuzisebenzisa. Kwihlabathi apho ukuhlaselwa kwe-phishing kunye nokubanjwa kweakhawunti kuyinto eqhelekileyo, ukwenza lula inkqubo "yokutshixa ucango" linyathelo eliya kwicala elifanelekileyo. Ukuba banokwenza abasebenzisi baqinise iiakhawunti zabo ngokucofa nje okumbalwa, isithembiso sokunciphisa ii-hacks ezintsha (abathi sele zehlile ngaphezulu kwama-30% kwihlabathi liphela) siya kuba sengqiqweni ngakumbi.
Ngaphezu koko, eli phulo alizange livele ndawo. Iingxelo zabasebenzisi, ezifana nemeko yabafazi baseSt. Louis abalwela ukufumana iiakhawunti zabo, zibonisa inyaniso engathandekiyo: inkxaso engasebenziyo ayisiyongxaki nje kuphela; kukusilela kokuziphatha xa iqonga libalulekile kubomi bomntu bentlalo okanye bomsebenzi. Ngoko ke, ukuhlanganisa abantu ndawonye kuyimfuneko yokusebenza kunye nokuphendula (elibeleyo) kuxinzelelo loluntu. Bazisa ucwangco apho ngaphambili kwakukho isiphithiphithi kuphela.
Xa i-AI ithatha iNqanaba: Ukusebenza kakuhle vs. Uvelwano
Kulapho ke i-analytical blogger kufuneka ime khona. Eyona nkwenkwezi yokwenyani yale nkqubo yokuphinda iqalise ayisiyo i-hub ngokwayo, kodwa yinjini eyinika amandla: Ubuchule boBugcisa boBugcisa. I-Meta ayisebenzisi nje i-AI kwiimpendulo ezikhawulezayo; ivavanya umncedisi wenkxaso ye-AI ukuze afumane uncedo lomntu ngamnye, ngakumbi kwimisebenzi ebuthathaka efana nokubuyiswa kweakhawunti.
Asinakukhanyela ukusebenza kakuhle kwe-AI kweli candelo. I-Meta ngokwayo iqhayisa ngokuba, ngenxa yokwenza izinto ngokuzenzekelayo, izinga lempumelelo ekubuyiseleni ii-akhawunti ezibiweyo linyuke ngaphezulu kwama-30% kwiindawo ezifana ne-US ne-Canada. Oku kuyavakala. Uninzi lweengxaki zenkxaso ziphezulu kwaye azinzima kangako: ukuseta kwakhona igama eligqithisiweyo elilityalweyo, ukuqinisekisa ubuwena ngoxwebhu olulula, okanye ukukhokela umsebenzisi kwinkqubo eqhelekileyo. Kule misebenzi, i-AI ayinakoyiswa. Ikhawuleza, ifumaneka iiyure ezingama-24 ngosuku, iintsuku ezisixhenxe ngeveki, kwaye ayithathi khefu kwiintsuku.
Nangona kunjalo, i-AI likrele elintlangothi-mbini. Nangona isombulula ngempumelelo iingxaki zabasebenzisi abangama-80%, kuthekani ngama-20% aseleyo—abo bamatyala abo ahlukileyo, anzima, okanye afuna uphononongo lwesandla lobungqina, mhlawumbi osemthethweni, okanye nje ukuqonda komntu? Eyona nto ibalulekileyo, njengoko iingxelo ezininzi zeendaba zibonisile, kukuba nangona isikhungo siphucula ukufikelela kwinkxaso ezenzekelayo, asibonakali siyisombulula ingxaki endala yokuthetha nomntu wokwenene.
Abancedisi be-AI, nangona "benziwe ngokwezifiso" banokuthi baboniswe, banemida yendalo. I-algorithm inokulandela kuphela umthi wesigqibo ocwangcisiweyo kwangaphambili. Xa ulwaphulo-mthetho lwe-intanethi esebenzisa ubunjineli bentlalo obuphucukileyo okanye esebenzisa ubuthathaka obusandula ukufunyanwa, umsebenzisi ufuna iarhente yomntu onokuphambuka kwiskripthi. Ngokuxhomekeke phantse kuphela kwi-AI, i-Meta iphucula inkxaso yokwandisa kunye neendleko, kungekhona ngokuyimfuneko kumgangatho ophezulu kwiimeko ezinzima. Imvakalelo yokubambeka kwisangqa seempendulo zerobhothi iseyeyona nto yoyikisayo kubasebenzisi beendaba zoluntu.
Ixabiso leNdleko: Inkonzo engcono okanye umqobo ongcono?
Masithathe inyathelo elibalulekileyo: ukuphunyezwa okukhulu kwe-AI kwinkxaso yobugcisa, okokuqala, sisigqibo seshishini. Inkxaso yabantu ibiza kakhulu, ifuna uqeqesho oluqhubekayo, kwaye ayifikeleli lula kwiibhiliyoni zabasebenzisi abanabo iMeta. I-AI, kwelinye icala, lutyalo-mali lokuqala olunembuyekezo ebonakalayo ekusebenzeni kakuhle kwexesha elide.
Xa iMeta isithi izixhobo zayo zangaphambili "azizange zihlangabezane nolindelo," ikwavuma ngokungafihlisiyo ukuba utyalo-mali kwinkxaso yabantu yayingeyonto iphambili. Olu lawulo lutsha kunye noomatshini luzama ukuvala loo msantsa ngaphandle kokufaka iindleko ezinkulu zokuqesha imikhosi yeearhente zenkxaso kwihlabathi liphela.
Oku kusikhokelela kwisigqibo esibalulekileyo kumsebenzisi: kufuneka silungise ulindelo lwethu. Ukuba ingxaki yakho ilula, le hub intsha yintsikelelo. Buyisela iakhawunti yakho, utshintshe igama lakho eliyimfihlo, womeleze ukhuseleko lwakho—konke ngokukhawuleza nangokulula. Kodwa ukuba ityala lakho liyiphupha elibi elisemthethweni, ingxabano yepropathi yobuchwephesha, okanye ubuwena obubiweyo obubhidanisa ii-algorithms, ithuba lokufumana uncedo lomntu lihlala liyilotho.
I-Meta yakha umaleko wenkxaso ebonakalayo osebenza kakuhle kakhulu kwiimeko ezinomthamo omkhulu, kodwa onokuba ngumqobo ongenakunqotshwa kwiimeko ezinzima. Licebo lokuthintela: sombulula ngokuzenzekelayo kangangoko unako ukuze ukhulule inani elincinci labasebenzi kwiimeko ezingenakulungiswa ngokwenene.
Umngeni Ongagqitywanga: Ngaba Singafuna Uluntu Kwii-Algorithms?
Iziko elitsha lenkxaso leMeta ngokungathandabuzekiyo linyathelo elibalulekileyo lokuya phambili. Licocekile, liyakhawuleza, kwaye liphendula kwizisongelo zokhuseleko lwedijithali ezikhulayo ngendlela ecwangcisiweyo ngakumbi. Kumsebenzisi oqhelekileyo, luphuculo lokwenyani olunciphisa uloyiko xa iakhawunti isengozini.
Nangona kunjalo, ukuphunyezwa kwe-AI njengenjini yokuxhasa ephambili kuphakamisa umbuzo obalulekileyo malunga nolwalamano lwethu nezi qonga zinkulu. Ngexesha lobuthathaka obukhulu—xa ubomi bethu bedijithali busemngciphekweni—ngaba sinelungelo lokufuna okungaphezulu kokusebenza kakuhle kwe-algorithm? Iinethiwekhi zoluntu ziye zasuka ekubeni yinto elula yokuchitha ixesha zaya kwiziseko ezibalulekileyo kubomi banamhlanje. Ukuba ziziseko, inkxaso yazo ayinakuba yinto yokunethezeka, kodwa lilungelo.
I-Meta ifunde ukuthetha ulwimi lokusebenza kakuhle (AI), kodwa isasokola ukuqonda ulwimi lovelwano (ubuntu). Ukuba i-AI yonyuse izinga lempumelelo yokubuyela kwimeko yesiqhelo, kuyamangalisa. Kodwa lo gama nje inkampani iqhubeka nokuphepha uxanduva lokubonelela ngendlela ecacileyo nefikelelekayo kwiarhente yomntu xa i-algorithm ingaphumeleli, iziko lenkxaso, nokuba liphakathi kangakanani na, liya kuhlala, kwabaninzi, liyi-labyrinth enodonga lwerobhothi ekugqibeleni. Ngaba i-Meta, esendleleni yayo yokugqiba ukwenza izinto ngokuzenzekelayo, iya kukhumbula ukuba ngasemva kweakhawunti nganye kukho umntu wokwenene, oneengxaki zokwenyani ngamanye amaxesha ezisonjululwa kuphela ngokuthi "Molo, ndinguJohn, kwaye ndiza kukunceda"? Ixesha (kunye nengxaki enkulu elandelayo yenkxaso) liya kuxela.