Kangangeminyaka, besiphila phantsi kwedyokhwe yomlawuli ongabonakaliyo: i-algorithm. Loo nto isazi ngcono kunamaqabane ethu, egqiba ngento esiyibonayo, into esiyinqwenelayo, kwaye, ngokuyintloko, ukuba singoobani kwindawo enkulu yeendaba zoluntu. Akukho ndawo apho oku kuvakala khona kakhulu kunakwi-Instagram Reels, loo mlambo ungapheliyo weevidiyo ezimfutshane kakhulu ezenzelwe ukubamba yonke ithontsi lokugqibela lengqwalasela yethu.
Kaloku, bahlobo, iindaba ezishukumisa umhlaba wedijithali zibonakala ngathi zizenzo zokuzisola, okanye ubuncinane ziyindlela yokuzibamba. I-Instagram isandula ukutyhila isixhobo esithembisa ukutshintsha umdlalo: 'I-Algorithm Yakho'. Olu phawu, oluvela okokuqala kwicandelo leReels, alulo nje elinye iqhosha; kusenokwenzeka ukuba lixesha lokuqala iqonga lisinika imephu esisiseko yobunzulu beengqondo zethu zedijithali. Ngaba sibona utshintsho lokwenene lokungafihli nto, okanye yindlela nje ekrelekrele yokuphucula ikheji yegolide esele sihlala kuyo? Masingene nzulu.
I-Algorithm yeReels: Ukusuka kwiMfihlelo ukuya kwiMenyu enokuLungiselelwa
Ukuza kuthi ga ngoku, ukuzama ukuphembelela oko sikubonileyo kwiReels yayiyindlela yokuzama nokwenza iimpazamo. Thulisa, uphawule ngokuthi "awunamdla," kwaye unethemba lokuba umama wesibini wedijithali owoyikekayo ufumene icebiso. Le ndlela intsha, exhaswa bubuchwepheshe bamva nje be-Artificial Intelligence (AI) beMeta, ilula ngokumangalisayo. Okokuqala ngqa, abasebenzisi baya kukwazi ukubona "izihloko" ezibekwe yinkqubo njengezibalulekileyo kubo: ukusuka "kwiihambo eziya e-Asia" ukuya "kwiiresiphi ze-vegan" okanye "kwiimeme zekati zaseSiamese."
Kodwa into entsha ngokwenene ayikokubonisa nje kuphela; kukulungisa. I-Instagram ngoku isivumela ukuba silungise umxholo wethu, inike inkqubo imiyalelo ecacileyo: "Ndifuna ukubona okungakumbi koku" okanye, okubalulekileyo, "Ndifuna ukubona okuncinci koko." Kukukwazi ukubeka ibhuleki kuloo mgca womxholo osidla ngaphandle kokongeza ixabiso, okanye ukuhambisa i-AI xa izinto esinomdla kuzo zitshintsha kakhulu (kuba, masibe nenyaniso, ukuzithanda okwenziwa nge-DIY kwiinyanga ezintandathu ezidlulileyo sele kuphelelwe lixesha).
UAdam Mosseri, intloko ye-Instagram, ucacise injongo yakhe: eli qonga lijolise ekwenzeni izindululo zibonakale "zizezomntu ngamnye" kwaye "zibalulekile." Kwaye ukongeza umaleko wentlalo, olu phawu luvumela abasebenzisi ukuba babelane ngemifanekiso yale miba bayithandayo kwiindaba zabo. I-masterstroke eguqula useto lwabucala lube yindlela entsha yokubonakalisa ubuwena bentlalo. Ngoku, i-algorithm yam yinxalenye yomntu endimjongayo esidlangalaleni.
Umgibe Wokulawula: Ukucoca Ikheji Yegolide
Imbono yam njengomblogi ojonga ezi nguqu zisecaleni, ngokwemvelo, iyathandabuza. Nangona intetho ye-Instagram igxile "ekuxhobiseni abasebenzisi" kunye "nolawulo olungazange lubonwe ngaphambili," kufuneka sijonge ngaphaya kweenjongo ezichaziweyo size sihlalutye iingenelo zeqhinga zeMeta.
Ukunika abasebenzisi amandla "okulungisa" izihloko ngokuyintloko kukubacela ukuba baphawule kwaye bacoce idatha. Xa sixelela i-AI ukuba isibonise umxholo omncinci wezopolitiko kunye neevidiyo ezininzi zokulima, asiphuculi nje amava ethu; sibonelela ngeMetadata ngedatha ekumgangatho ophezulu kakhulu. Siqinisekisa kwaye siphucula iimodeli zayo zokuqikelela ngenkuthalo nangokukhululekileyo. Endaweni yokuqikelela izinto esinomdla kuzo ngokusekelwe kwixesha lokubukela kuphela, ngoku banokuqinisekiswa kwethu okucacileyo.
Oku kunemiphumo emibini kwangoko: okokuqala, kuphucula kakhulu ukuchaneka kwe-AI yabo, nto leyo esenza sichithe ixesha elingakumbi eqongeni. Okwesibini, linyathelo lokuzikhusela elikrelekrele xa sijongene noxinzelelo olukhulayo lolawulo lwehlabathi olufuna ukucaca okukhulu kwindlela ezisebenza ngayo ezi nkqubo. Ngokusinika umbono ongasemva komkhusane, nokuba ungaphelelanga apho, banokuphikisana ngelithi basebenza nzima ekulweni nokungacaci kwe-algorithmic.
Ukuphela 'kweGumbi le-Echo' okanye isiqalo soPhiliso oluNgcono ngakumbi
Ngaphandle kokuwela ekugxekeni ngokupheleleyo, kukho inkalo elungileyo engenakuphikiswa: ukukwazi ukuphula "i-loop engapheliyo" okanye igumbi le-echo. Zingaphi izihlandlo esiye sawela kwisihloko esincinci kwaye, ngequbuliso, i-feed yethu izaliswe yiyo, ifuthanise yonke enye into? I-'Algorithm yakho' inika indlela yokubaleka, ivalvu yokhuseleko. Ivumela ubuwena bethu be-algorithmic ukuba buguquke kunye nobuwena bethu bokwenyani. Ukuba ndidinwa yi-cryptocurrency kwaye ndinomdla kwii-ovens ezitshiswa ngomthi, ngoku ndingenza olo tshintsho ngokucacileyo nangokukhawuleza.
Okokuqala ngqa, simenywa ukuba sithathe inxaxheba kucwangciso lwethu lwedijithali. Oku kuthetha uxanduva. Asisenakukwazi ukugxeka ngokupheleleyo inkqubo ngokuthanda kwethu. Ukuba ngabom sikhetha ukubona kuphela izihloko ezingacacanga okanye ezicaphukisayo, impazamo, okanye ubuncinane ukhetho, lulele kuthi.
Ukhetho lokwabelana ngezinto esizithandayo kwi-Storys lolunye uphawu olunomdla. Yindlela efihlakeleyo yokuthi, "Yile nto ihlabathi licinga ukuba ndiyiyo—ngaba abahlobo bam bayavumelana nayo?" Iguqula ukusetyenziswa kwedwa kube yingxoxo yoluntu, inyusa ixesha elichithwayo kunye nokusebenzisana ngaphakathi kwi-app. Ekugqibeleni, konke kuxhomekeke ekugcinweni.
Umbuzo Wokugqibela: Ngubani Olawula Ngubani?
'I-Algorithm yakho' sisixhobo esinamandla esisinika amandla phezu kwamava ethu emihla ngemihla e-Instagram. Ibonelela ngolawulo oluyi-granular olwalungacingelwanga ngaphambili, olusivumela ukuba sijonge itshaneli yedijithali efanela iimvakalelo zethu kunye nezinto esinomdla otshintsha rhoqo. Nangona kunjalo, masingalibali ukuba olu ncedo luvela kwiqumrhu elifanayo elifumana inzuzo kwimizuzwana yonke esiyichitha sihlaziya kwaye sichitha imveliso yalo.
Siye sasuka ekubeni ngabantu abangenzi nto kwi-algorithm saya kuba ngabaqhubi bayo abancedisayo. Umkhusane uphakanyisiwe, kodwa iMeta isasele ingumlawuli. Umbuzo oqhubekayo ngulo: Ngoku ekubeni sikwazi ukubona nokulungisa imisonto edibanisa inyani yethu kwiReels, ngaba siza kusebenzisa loo nkululeko ukuhlola iindawo ezintsha, okanye siza kusebenzisa nje olo lawulo ukwenza ngcono iqamza lethu lide lingabi namoya ngokugqibeleleyo? Umngeni wokwenyani asikokulawula i-algorithm, kodwa kukulawula uhlobo lwethu, oku kusinyanzela ukuba sijongane nayo.