Bahlobo be-pixel kunye nesofa! Mandiqale ngokuvuma: kangangeminyaka, bendizijonga njengomntu othanda imifanekiso. Ndingumkhuseli oqinileyo we-horizontal. Ukuba ndibona umntu erekhoda ividiyo ngokuthe nkqo kwisiganeko, bendiziva intlungu yobuhle. Sasiyibiza ngokuba yi-"Vertical Video Syndrome," kwaye yayiyimbonakaliso ye-digital amateurism. Ewe, ukuba loo nto yayiyibhanile yokuchasana, uMeta usanda kuphakamisa iflegi emhlophe—okanye mhlawumbi iflegi emnyama—phezu kwebhokisi kamabonakude wendabuko.
Iindaba, nangona zibonakala zincinci, zezonyikima ezithuleyo: I-Instagram iqalise usetyenziso oluzinikeleyo lweethelevishini, luqala ngezixhobo ze-Amazon Fire TV. Kodwa asilulo usetyenziso lokubukela iifoto okanye imijelo emide ye-IGTV (esingathi, masibe nenyani, ayizange iphumelele). Luhlelo olujolise kakhulu, uqikelele, iiReels! Ividiyo emfutshane, enomdla, ethe nkqo, eyenzelwe isandla sakho, ngoku itsibela kwisikrini esikhulu endlwini. Kwaye oku, bafundi abathandekayo, akusiyo nje into yokwandisa imveliso; lutshintsho olukhulu kwinkcubeko yethu yokusebenzisa i-audiovisual.
Ukuhlasela kweSakhelo esiMnyama: Xa ukuGqibela kuMngeni kwiCinema
Masiqale sithethe ngengxaki enkulu yobuchwephesha, into enzima egumbini: Ibonakala njani ividiyo ethe nkqo kwiTV engama-intshi angama-65? Impendulo kaMeta yindlela yokuziqhelanisa nokusebenza okunobundlongondlongo: ibhokisi yokubhala ileta Ividiyo ethe nkqo ithatha indawo ephambili kwisikrini, kwaye indawo engenanto—loo mgca umnyama, udandathekisayo kuwo omabini amacala—izaliswe lulwazi olubalulekileyo: inkcazo, izinto ezithandwayo, izimvo, kunye neenkcukacha zeakhawunti. Ngokwenyani, abazisanga nje ividiyo kumabonwakude; bazise yonke i-interface yomsebenzisi, inkqubo yentlalo eyiphilisayo.
Esi sigqibo sibaluleke kakhulu kuba sityhila eyona nto iphambili kwiMeta: amava entlalontle abaluleke ngaphezu komgangatho wokubona. Babenokunyanzela i-crop, i-zoom, okanye bafune abadali ukuba bahlengahlengise umxholo wabo (njengoko iYouTube yenze ekuqaleni). Endaweni yoko, bathi, "Le yindlela esisebenzisa ngayo umxholo kwiifowuni zethu, kwaye ukuba siza kukhuphisana ngexesha lakho leTV, kuya kufuneka usebenzise ifomathi yethu njengoko injalo." Esikubonayo asikuko ukuhambelana kwe-Instagram neTV; yiTV ehambelana nemithetho ye-Instagram.
Isofa ibisoloko iyindawo ephambili yamava "okuphumla nokuphumla" (eyaziwayo ngqengqa ngomqolo ), apho sivule khona iNetflix, iHBO, okanye ithelevishini yekhebula, silindele ukuba sifumane amabali amade, avelisiweyo kakuhle. I-Instagram, ene-4K Reels yayo, ingenisa inkcubeko "yokuskrola okusebenzayo" (i inkcubeko yokuskrola kwindawo engenzi nto. Ngoku, loo ngxaki ye-dopamine elawulwa yi-algorithmic ifumaneka ngokuvula umabonwakude, ilungele ukusibamba kwi-clip engapheliyo yemizuzwana engama-30, ukusuka kwi-travel hack ukuya kumdaniso osasazwayo, uze emva koko ube yingqokelela yeendaba zemidlalo, konke oku ngaphandle kokuba siphakamise umnwe ukuze sijonge isikhuthazo esilandelayo.
I-Meta Ifuna Ulawulo Lwegumbi Lokuhlala: Sala Kahle kwi "Netflix and Chill"?
Umnqweno kaMeta wokungena kwindawo yeTV eqhagamshelweyo (CTV) udlula nje ekunikezeni enye indlela yokubukela amantshontsho ekati. Linyathelo elicwangcisiweyo lokulawula indawo. Ixesha esilichitha sibukele ividiyo lilinganiselwe. Ukuba abantu badla ngakumbi iividiyo ezimfutshane, i-Instagram kufuneka iqinisekise ukuba ukusetyenziswa kuyaqhubeka kwiqonga layo, nokuba yeyiphi na ifowuni. Ukuba iTikTok yayisele izama ii-interfaces zeTV, i-Instagram yayingenakukwazi ukushiywa ngasemva.
Kodwa kukho into enomdla kakhulu eyahlula olu hambo kwiinzame zangaphambili ezingaphumelelanga (njenge-IGTV ekhankanyiweyo ngaphambili). I-app entsha ye-Instagram yeTV ihlela umxholo ube "ziitshaneli." Ewe, zitshaneli. Kuza kubakho amaqela emixholo efana "nomculo omtsha," "izinto eziphambili kwezemidlalo," "amatye okuhamba," kunye "namaxesha athandwayo." Oku akusiyo nje into ukutya i-algorithmic enkulu; yindlela entsha yokwenziwa kwesikhokelo senkqubo.
Ngokwazisa iitshaneli, iMeta yenza izinto ezimbini ezimangalisayo nezoyikekayo ngaxeshanye. Okokuqala, inika imodeli yokusetyenziswa eqhelekileyo kwizizukulwana ezikhulele kwithelevishini yekhebula, okwenza kube lula ukuhamba ngokwemixholo kulwandle lomxholo wexesha elifutshane. Okwesibini, ibeka i-Instagram, iqonga, njengomgcini womxholo obalulekileyo, umlamli oyalela ukuba zeziphi iindlela ezifanelwe ingqalelo eqhelekileyo. Oku kunika amandla amakhulu phezu kokusasazwa komxholo kunye nokwenza imali, kuguqula iqonga ukusuka kwinethiwekhi yoluntu ukuya kumsasazi weendaba ongokoqobo.
Ingqiqo yoLuntu kunye nokufa koBulolo beDijithali
Enye into egxininisa ukubaluleka kwale ntshukumo kukugxila ekusetyenzisweni okwabelwana ngako. I-Instagram ithe "bavile kuluntu lwethu ukuba ukubukela iireli "Ukuthandana kumnandi ngakumbi." Eli binzana ligubungela inyaniso yentlalo: ubuchwepheshe, obusoloko busihlukanisa, businyanzela ukuba sijonge iifowuni zethu sodwa, ngoku bufuna ukuqinisekiswa koluntu, okanye ubuncinane usapho.
Umabonwakude, ngokwemvelo yawo, sisixhobo esisetyenziswa ngabantu bonke. Xa singena kwigumbi lokuhlala, asifuni ukuba wedwa; sifuna indawo yokudibana. Ngokuvumela ukuya kuthi ga kwiiakhawunti ezintlanu ukuba zingene kwaye ngokwenza ngokwezifiso ukutya Ngenxa yokuthanda kwakho, i-Instagram yenza kube lula ukuba ukuskrola kube ngumsebenzi weqela. Khawuthelekelele imeko: usapho okanye iqela labahlobo lihleli libukele uthotho lweevidiyo ezihleliweyo, lihleka kunye okanye liphawula ngexesha langempela (mhlawumbi lisebenzisa iifowuni zalo njengesixhobo sesibini, into esingayaziyo).
Le yindlela efihlakeleyo yokuyibamba le platform: iguqula umxholo wexeshana, owenzelwe ingqalelo edlulayo, ube yiglu yokunxibelelana nabantu. Ayisekho nje "jonga oku ndikufumene kwifowuni yam"; ngoku ngamava ahlanganyelweyo, imvelaphi ehlala ihleli yokuzonwabisa okuncinci okukhuphisana nokuthula kwaye, ewe, neemuvi ezifuna iyure enesiqingatha yengqwalasela engaphazanyiswayo.
Ngaphezu koko, olu dibaniso lunokuba luncedo kubadali bomxholo. Ukufikelela kwisikrini esikhulu kubonisa ukuqinisekiswa, ubungqina bokuba umsebenzi wabo, nokuba umfutshane okanye uthe nkqo, uthwala ubunzima obufanayo beendaba njengomveliso waseHollywood. Ukwenza imali kwi-CTV ngokwesiko kunenzuzo enkulu, kwaye ukuba i-Instagram iyakwazi ukutsala abathengisi abadumileyo kwiitshaneli zayo ezinemixholo, inkqubo yabadali inokufumana ukuchuma okukhulu, iphakamise ividiyo emfutshane ukusuka kwinto yokuzilibazisa ukuya kumsebenzi wobungcali onokufikelela ekhaya.
Ukulungiswa Kwenkcubeko kunye Nekamva Lokhathalelo Lwethu
Esikubonayo kukuzinikela kokugqibela kwifomathi ethe nkqo. Kwiminyaka elishumi edlulileyo, iimuvi kunye nezikrini zikamabonwakude ziye zazama ukugcina igunya lazo elithe tye, ilifa lazo lesinema. Kodwa isizukulwana esikhula ngeTikTok kunye neReels sibona ifomathi ethe nkqo njengeyendalo njengokuphefumla. I-Meta inceda abaphulaphuli bayo apho ikhoyo, nokuba oko kuthetha ukuvumelana okubonakalayo okwenza amehlo abo bathanda ukucoca aphume igazi.
Ukuqaliswa kwale sicelo kumabonakude akuyonto nje yokongeza kwikhathalogu yethu ye- ukusasaza Sisikhumbuzo soloyiso loqoqosho lwengqwalasela. Ngokufudusa amava okulutha skrola Ukusuka kwintuthuzelo yeesofa zethu, i-Instagram iqinisekisa ukuba nangona sikwixesha lethu lokuphumla "elingenamsebenzi", iingqondo zethu zihlala zikwimo yokukhangela rhoqo ukuze sifumane idosi elandelayo yokwaneliseka kwangoko. Ulawulo lwexesha elifutshane, elikhawulezayo, neligqibeleleyo ngokwe-algorithm luyaqiniswa ukuze sihlale sinamathele kwisikrini, nokuba singakanani na.
Ithelevishini ayiseyiyo ifestile yokufikelela kwihlabathi elibalisayo; yifestile ekhulisiweyo yefowuni yethu, isango elikhulu lokufikelela ukutya Kwihlabathi liphela, umabonwakude njengoko besisazi usenokungafi, kodwa ngokuqinisekileyo uyatshintsha ube yinto eyahlukileyo ngokupheleleyo. Sisuka ekukhetheni into esiza kuyibukela siye ekukhonzeni yi-algorithm eyaziyo, ngcono kunathi, into eza kusigcina sibukele. Umbuzo osaseleyo ngulo: kweli xesha litsha lomxholo othe nkqo, apho ixesha lokuqwalasela lilinganiswa ngemizuzwana, liliphi ithuba elishiyekileyo lokubalisa amabali anzulu, acingisisiweyo, kwaye ngaba sincama amandla okucamngca ngenxa yobuzwilakhe bokucofa kunye nokuswayipha?