Kia tīmata māku me tētahi whaki whānui. Mena kua ngaro tō urunga ki tō pūkete Pukamata, ki tō pūkete Instagram rānei, kua pāngia rānei koe e tētahi tangata taumanutia, e mōhio ana koe ehara i te mea whakarihariha noa iho tēnei wheako; he haerenga whakamomori i roto i te koraha matihiko, e rapu ana i tētahi tohu o te ora, i tētahi puna āwhina tangata, e tata kore rawa e tae mai. He maha ngā tau e karanga ana mātou ki te koretake o te kamupene o Meta, ā, te āhua nei, kua whakatau te kamupene nui o Menlo Park, ki te kore e whakarongo mai ki a mātou, kia tāutahia he mīhini whakautu waea matatau ake.
He panonitanga nui ngā purongo hou nei. Kua whakarewahia e Meta tētahi "pokapū tautoko" hou, pokapū mō Facebook me Instagram. Ko te mea tino whakamiharo mō tēnei panuitanga ehara i te mea ko ngā taputapu hou, engari ko te whakaae puku e haere tahi ana me ia: ko ana pūnaha tautoko o mua "kāore i tutuki i ngā tumanakohanga." He kōrero whakaiti! Mō ngā miriona kaiwhakamahi, ko aua "tumanakonga kāore i tutuki" he marama o te mamae, ngā pūkete i tahaetia e ngā kaipahua, ā, i roto i te nuinga o ngā wā, ko te ngaronga kore e taea te whakatika o ngā maharatanga me ngā mōhiohio nui. Ināianei, e oati ana a Meta i tētahi wheako atamai ake, ngāwari ake te urutau, 24/7, e kaha ana te mana o te matauranga horihori. Ko te pātai miriona tāra ko: Ko tēnei pokapū e peia ana e te AI te whakautu tino pai ki tō tātou pouri, he putanga pai ake rānei o te kore e taea te uru atu ki te tangata?
Te Mutunga o te Hāereere: Te Whakakotahitanga me te Haumarutanga Whakangāwari
Ko tētahi o ngā whakapainga tino kitea, tino manakohia hoki e tēnei pokapū hou ko te whakaurunga o ngā pūnaha. Whakaarohia: i mua, ko te whakaora i tētahi pūkete, te tiaki rānei i ō kōtaha, he rite ki te whakatere i tētahi arai o ngā tahua huna, ngā hononga pakaru, me ngā puka whakapā kāore i ahu ki hea. E oati ana te pūnaha hou ki te whakakotahi i ngā taputapu haumarutanga me te tautoko katoa a Facebook me Instagram ki te wāhi kotahi. Kei roto i tēnei ko te whakahaere kupuhipa, ngā tautuhinga urunga mō ā rātou ratonga, me te mea nui, he aratohu me ngā taunakitanga mō te whakapakari i tō haumarutanga.
Ko tēnei nekehanga, he whakapainga nui ki te Wheako Kaiwhakamahi (UX). Kei te mōhio a Meta, kia taea ai e te tangata te whakamahi i ā rātou taputapu haumarutanga, me ngāwari te kimi me te whakamahi i ēnei taputapu. I roto i te ao e kitea whānuitia ana ngā whakaeke hītinihanga me te tahae pūkete, ko te whakangawari i te tukanga o te "raka i te tatau" he taahiraa ki te huarahi tika. Mena ka taea e rātou te akiaki i ngā kaiwhakamahi ki te whakapakari i ā rātou pūkete me te pāwhiri noa i ētahi, ka nui ake te pono o te kupu whakaari mō te whakaiti i ngā hacks hou (e kī ana rātou kua heke kē atu i te 30% puta noa i te ao).
Heoi anō, kāore tēnei kaupapa i puta mai i hea noa iho. Ko ngā pūrongo a ngā kaiwhakamahi, pērā i te take o ngā wāhine i St. Louis i whawhai ki te whakahoki mai i ā rātou pūkete, e whakaatu ana i tētahi pono whakamā: ehara i te mea he raruraru noa iho te tautoko koretake; he hapa matatika ina he mea nui te tūāpapa ki te oranga pāpori, ki te oranga mahi rānei o te tangata. Nō reira, ko te whakaurunga o te pokapū he mea nui ki te mahi, ā, he urupare (kua roa) ki te pēhanga a te iwi. Kei te whakatinanahia e rātou te tikanga i te wā i mua ko te ngangau anake.
Ina riro i te AI te mana whakahaere: Te whai huatanga me te aroha ki te tangata
Koinei te wāhi e tika ana kia tū te kaituhi rangitaki tātari. Ko te whetu tūturu o tēnei whakarewatanga anō ehara i te pokapū tonu, engari ko te miihini e whakakaha ana i a ia: te Matauranga Horihori. Ehara i te mea ko te whakamahi noa a Meta i te AI mō ngā whakautu tere; kei te whakamātautau i tētahi kaiawhina tautoko AI mō te āwhina takitahi, inā koa mō ngā mahi tairongo pēnei i te whakaora pūkete.
Kāore e taea te whakakore i te whai huatanga o te AI i tēnei mara. E whakamanamana ana a Meta, nā te aunoatanga, kua piki ake te reiti angitu ki te whakaora i ngā pūkete i taumanutia mā te neke atu i te 30% i ngā wāhi pēnei i te US me Kanata. He tika tēnei. Ko te nuinga o ngā take tautoko he nui te rahinga me te iti o te uaua: te tautuhi anō i te kupuhipa kua warewarehia, te manatoko i te tuakiri me te tuhinga māmā, te ārahi rānei i te kaiwhakamahi i roto i te tukanga paerewa. Mō ēnei mahi, kāore e taea te hinga i te AI. He tere, e wātea ana 24/7, ā, kāore e tango i tetahi rā hararei.
Heoi, he hoari mata rua te AI. Ahakoa e whakaoti pai ana i ngā raruraru o te 80% o ngā kaiwhakamahi, me pēhea rā te toenga o te 20%—ko te hunga he ahurei ā rātou take, he uaua rānei, e hiahia ana rānei kia arotakehia ā-ringa ngā taunakitanga, he ture pea, he māramatanga noa iho rānei? Ko te mea nui, e ai ki ētahi pūrongo pāpāho, ahakoa e whakapai ake ana te pokapū i te urunga atu ki te tautoko aunoa, te āhua nei kāore e whakaoti i te raruraru tawhito o te kōrero ki tētahi tangata tūturu.
Ahakoa te "whaiaro" o ngā kaiawhina hangarau matihiko (AI), he iti noa iho ō rātou herenga. Ka taea anake e te rauropi te whai i tētahi rākau whakatau kua whakaritea i mua. Ina whakamahi te kaihara ipurangi i te hangarau pāpori matatau, ina whakamahi rānei i tētahi ngoikoretanga hou kua kitea, me whai te kaiwhakamahi i tētahi āpiha tangata ka taea te whakarerekē i te tuhinga. Mā te whakawhirinaki tata ki te AI anake, kei te arotau a Meta i te tautoko mō te tauine me te utu, ehara i te mea mō te kounga teitei i roto i ngā āhuatanga raruraru. Ko te whakaaro kei te mauheretia i roto i te porowhita o ngā urupare karetao te wehi nui rawa atu mō ngā kaiwhakamahi pāpāho pāpori.
Te Whārite Utu: He Ratonga Pai Ake, he Ārai Pai Ake rānei?
Kia tino aro tātou: ko te whakatinanatanga nui o te AI ki te tautoko hangarau, ko te mea nui, he whakatau pakihi. He utu nui te tautoko tangata, me whakangungu tonu, ā, kāore e taea te horapa ki ngā piriona kaiwhakamahi a Meta. Ko te AI, i tētahi atu taha, he haumitanga tuatahi me ngā hokinga nui ki te whai huatanga o te mahi mō te wā roa.
Ina kī a Meta kāore āna taputapu o mua "i tutuki i ngā tumanakohanga," e whakaae puku ana hoki rātou kāore te haumi ki te tautoko tangata i te kaupapa matua. Ko tēnei whakaurunga me te aunoatanga hou he ngana ki te whakakī i taua āputa me te kore e nui te utu o te utu i ngā ope tautoko puta noa i te ao.
Ka arahina tātou e tēnei ki tētahi whakatau nui mā te kaiwhakamahi: me whakarerekē tātou i ā tātou tumanakohanga. Mena he māmā noa iho tō raruraru, he manaakitanga tēnei pokapū hou. Whakaorahia tō pūkete, whakarerekētia tō kupuhipa, whakapakarihia tō haumarutanga—kia tere, kia ngāwari hoki. Engari ki te mea he moemoeā ture tō take, he tautohe mō ngā taonga hinengaro, he tuakiri tahaetia rānei e whakapoauau ana i ngā rauropi, he rota tonu te tūponotanga ki te whiwhi āwhina tangata.
Kei te hanga a Meta i tētahi paparanga tautoko mariko e tino whai hua ana mō ngā take nui, engari ka taea te noho hei arai e kore e taea te wikitoria i roto i ngā āhuatanga tino kino. He rautaki aukati: whakatau aunoa i te nui e taea ana hei whakawātea i te iti rawa o ngā kaimahi tangata mō ngā take tino kore e taea te whakatau.
Te Wero Kāore anō kia Oti: Ka Taea e Tātou te Tono i te Tangata mai i ngā Aratohu?
He tino taahiraa nui te pokapū tautoko hou a Meta. He ma ake, he tere ake, ā, he pai ake te aro atu ki ngā tūmomo riri haumarutanga matihiko e tipu haere ana i roto i te huarahi whakarite ake. Mō te kaiwhakamahi noa, he whakapainga tūturu tēnei e whakaiti ana i te mataku ina takahia he pūkete.
Heoi, ko te whakatinanatanga o te AI hei pūkaha tautoko matua ka ara ake he pātai matua mō tō tātou whanaungatanga ki ēnei papaaho nunui. I tēnei wā o te ngoikore rawa atu—ina kei te mōrearea ō tātou oranga matihiko—kei a tātou te tika ki te tono i te mea nui atu i te whai huatanga makariri o tētahi rauropi? Kua huri ngā whatunga pāpori mai i te noho hei whakangahau noa ki te hanganga nui mō te ao hou. Mena he hanganga, kāore e taea e tā rātou tautoko te waiho hei taonga papai, engari he tika.
Kua ako a Meta ki te kōrero i te reo o te whai huatanga (AI), engari kei te uaua tonu ki te whakahaere i te reo o te aroha (tangata). Mena kua whakapiki ake te AI i te reiti angitu o te whakaoranga, he mea whakamiharo. Engari i te mea kei te karo tonu te kamupene i te kawenga o te whakarato i tētahi ara mārama me te uru atu ki tētahi kaihoko tangata ina kore e angitu te rauropi, ko te pokapū tautoko, ahakoa te pokapū, ka noho tonu, mō te tini, he araipiriki me te pakitara karetao i te mutunga. Ka mahara a Meta, i tana ara ki te whakaoti aunoa, kei muri i ia pūkete he tangata tūturu, me ngā raruraru tūturu e whakatauhia ana i ētahi wā mā te "Kia ora, ko John ahau, ā, ka āwhina ahau i a koe"? Mā te wā (me te raruraru tautoko nui e whai ake nei) e whakaatu.