Ndiyambe ndi kuvomereza kwa anthu onse. Ngati mudataya mwayi wopeza akaunti yanu ya Facebook kapena Instagram, kapena mudakumanapo ndi vuto la kubedwa, mukudziwa kuti zomwe zikuchitikazi sizongokhumudwitsa chabe; ndi ulendo wovuta kudutsa m'chipululu cha digito, kufunafuna chizindikiro cha moyo, malo osungiramo thandizo la anthu, omwe sabwera konse. Takhala zaka zambiri tikufuula kuti Meta ndi yopanda ntchito, ndipo zikuwoneka kuti, pomaliza pake, chimphona cha Menlo Park chasankha, ngati sichikutimvera, kuti chiyike makina oyankha anzeru kwambiri.
Nkhani zaposachedwa ndi kusintha kwakukulu. Meta yakhazikitsa "malo othandizira" atsopano, okhazikika pa Facebook ndi Instagram. Chinthu chodabwitsa kwambiri pa chilengezochi si zida zatsopano, koma kuvomereza kwachinsinsi komwe kumatsatira: machitidwe ake akale othandizira "sanakwaniritse zomwe amayembekezera nthawi zonse." Ndi kunyoza bwanji! Kwa ogwiritsa ntchito mamiliyoni ambiri, "zoyembekezera zosakwaniritsidwa" zimenezo zinatanthauza miyezi yambiri yachisoni, maakaunti otengedwa ndi achinyengo, ndipo, nthawi zambiri, kutayika kosasinthika kwa zokumbukira zofunika ndi chidziwitso. Tsopano, Meta ikulonjeza chidziwitso chanzeru, chosinthika, cha maola 24 pa tsiku, masiku 7 pa sabata, choyendetsedwa kwambiri ndi luntha lochita kupanga. Funso la madola miliyoni ndilakuti: Kodi kukhazikika kumeneku koyendetsedwa ndi AI ndiye yankho lomaliza la kukhumudwa kwathu, kapena kungokhala mtundu wopukutidwa kwambiri wa kusapezeka kwa anthu?
Mapeto a Ulendo: Kukhazikitsa Pakati ndi Chitetezo Chosavuta
Chimodzi mwa zinthu zowoneka bwino komanso zolandirika zomwe malo atsopanowa amabweretsa mosakayikira ndi kuyika anthu onse pamalo amodzi. Taganizirani izi: kale, kubwezeretsa akaunti kapena kuteteza ma profiles anu kunali ngati kuyenda m'ma menus obisika, maulalo osweka, ndi mafomu olumikizirana omwe sanapite kulikonse. Dongosolo latsopanoli likulonjeza kusonkhanitsa zida zonse zachitetezo ndi zothandizira za Facebook ndi Instagram pamalo amodzi. Izi zikuphatikizapo kasamalidwe ka mawu achinsinsi, makonda opezera ntchito zawo, ndipo, chofunika kwambiri, chitsogozo chokhala ndi malangizo amomwe mungalimbikitsire chitetezo chanu.
Kusunthaku, kwenikweni, ndi kusintha kwakukulu kwa User Experience (UX). Meta ikuzindikira kuti, kuti anthu agwiritse ntchito zida zawo zachitetezo, zida izi ziyenera kukhala zosavuta kupeza ndikugwiritsa ntchito. M'dziko lomwe ziwopsezo za phishing ndi kubedwa kwa akaunti ndizofala, kuphweka njira "yotsekera chitseko" ndi sitepe yoyenera. Ngati angathandize ogwiritsa ntchito kulimbitsa maakaunti awo pongodina kangapo, lonjezo lochepetsa ma hacks atsopano (omwe amati atsika kale ndi oposa 30% padziko lonse lapansi) limakhala lodalirika kwambiri.
Kuphatikiza apo, ntchitoyi sinachokere kwina kulikonse. Malipoti a ogwiritsa ntchito, monga nkhani ya azimayi ku St. Louis omwe adalimbana kuti abwezeretse akaunti zawo, akuwonetsa chowonadi chosasangalatsa: thandizo losagwira ntchito si vuto lokha; ndi kulephera kwa makhalidwe abwino pamene nsanjayo ndi yofunika kwambiri pa moyo wa anthu kapena ntchito. Chifukwa chake, kukhazikitsa malo pakati pa anthu ndi chinthu chofunikira pakugwira ntchito komanso kuyankha (mochedwa) kukakamizidwa ndi anthu. Akubweretsa bata pomwe kale panali chisokonezo chokha.
Pamene AI Ikutenga Chiwongolero: Kuchita Bwino Mosiyana ndi Kumvera Chisoni
Apa ndi pomwe wolemba mabulogu wofufuza ayenera kuyima kaye. Nyenyezi yeniyeni ya kuyambiranso uku si hub yokha, koma injini yomwe imayipatsa mphamvu: Artificial Intelligence. Meta sikuti imangogwiritsa ntchito AI poyankha mwachangu; ikuyesa wothandizira AI kuti athandize munthu payekha, makamaka pa ntchito zovuta monga kubwezeretsa akaunti.
Sitingakane kuti AI ikugwira ntchito bwino pankhaniyi. Meta yokha imadzitamandira kuti, chifukwa cha automation, chiwongola dzanja chobwezeretsa maakaunti obedwa chawonjezeka ndi oposa 30% m'malo ngati US ndi Canada. Izi ndizomveka. Mavuto ambiri othandizira ndi ovuta kwambiri komanso ovuta: kukonzanso mawu achinsinsi omwe aiwalika, kutsimikizira chizindikiritso ndi chikalata chosavuta, kapena kutsogolera wogwiritsa ntchito kudzera munjira yokhazikika. Pa ntchito izi, AI ndi yosagonjetseka. Ndi yachangu, imapezeka maola 24 pa sabata, ndipo simatenga masiku aliwonse opuma.
Komabe, AI ndi lupanga lakuthwa konsekonse. Ngakhale kuti imathetsa mavuto a 80% ya ogwiritsa ntchito, bwanji za 20% otsalawo—amene milandu yawo ndi yapadera, yovuta, kapena omwe amafunikira umboni wowunikidwa pamanja, mwina mwalamulo, kapena kungoyang'ana pang'ono kwa anthu? Chovuta kwambiri m'chipindamo, monga momwe malipoti angapo anenera, ndichakuti ngakhale kuti malo olumikizirana amawongolera mwayi wopeza chithandizo chodziyimira pawokha, sizikuwoneka kuti zikuthetsa vuto lakale lolankhula ndi munthu weniweni.
Othandizira a AI, ngakhale atawonetsedwa ngati "apadera", ali ndi zofooka zake. Algorithm imatha kutsatira mtengo wosankha womwe wakonzedwa kale. Pamene wachifwamba wa pa intaneti akugwiritsa ntchito ukadaulo wamakono wa anthu kapena kugwiritsa ntchito chiopsezo chomwe changopezeka kumene, wogwiritsa ntchito amafunikira munthu wothandiza yemwe angasiyane ndi zomwe zalembedwa. Podalira kwambiri AI, Meta ikuthandizira kuti ikule bwino komanso mtengo wake, osati kwenikweni kuti ikhale yapamwamba kwambiri pamavuto. Kumva ngati wagwidwa mumzere wa mayankho a robotic kumakhalabe mantha akulu kwa ogwiritsa ntchito malo ochezera a pa Intaneti.
Mtengo wa Mtengo: Utumiki Wabwino Kapena Cholepheretsa Chabwino?
Tiyeni tinene mozama: kukhazikitsa kwakukulu kwa AI mu chithandizo chaukadaulo, choyamba, ndi chisankho cha bizinesi. Chithandizo cha anthu ndi chokwera mtengo, chimafuna maphunziro okhazikika, ndipo sichimafikira ogwiritsa ntchito mabiliyoni ambiri omwe Meta ili nawo. Komabe, AI ndi ndalama zoyambira zomwe zimapindulitsa kwambiri pakugwira ntchito bwino kwa nthawi yayitali.
Pamene Meta ikunena kuti zida zake zakale "sizinakwaniritse zomwe ankayembekezera," ikuvomerezanso mosapita m'mbali kuti kuyika ndalama mu chithandizo cha anthu sikunali kofunika kwambiri. Kukhazikitsa kwatsopano kumeneku ndi njira yodziyimira pawokha ndi kuyesa kudzaza kusiyana kumeneko popanda kuwononga ndalama zambiri zolembera magulu ankhondo othandizira padziko lonse lapansi.
Izi zikutifikitsa ku mfundo yofunika kwambiri kwa wogwiritsa ntchito: tiyenera kusintha zomwe tikuyembekezera. Ngati vuto lanu ndi losavuta, malo atsopanowa ndi dalitso. Bwezerani akaunti yanu, sinthani mawu achinsinsi anu, limbitsani chitetezo chanu—zonse mwachangu komanso mosavuta. Koma ngati mlandu wanu ndi wovuta kwambiri mwalamulo, mkangano wa katundu wanzeru, kapena kuba kwathunthu komwe kumasokoneza ma algorithms, mwayi wopeza thandizo la anthu udzakhalabe lotale.
Meta ikupanga gawo lothandizira lomwe limagwira ntchito bwino kwambiri pamilandu yambiri, koma lomwe lingakhale chotchinga chosagonjetseka pamikhalidwe yovuta kwambiri. Ndi njira yochepetsera mavuto: tsimikizani momwe mungathere kuti muchepetse chiwerengero cha anthu ogwira ntchito pamilandu yosathetsedwa.
Vuto Losatha: Kodi Tingafune Anthu Kuchokera ku Ma Algorithms?
Malo atsopano othandizira a Meta mosakayikira ndi sitepe yofunika kwambiri. Ndi aukhondo, achangu, ndipo amayankha ku ziwopsezo zachitetezo cha digito zomwe zikukula mwadongosolo. Kwa ogwiritsa ntchito wamba, ndi kusintha kwenikweni komwe kumachepetsa mantha akaunti ikasokonekera.
Komabe, kukhazikitsa AI ngati injini yayikulu yothandizira kumabweretsa funso lofunika kwambiri lokhudza ubale wathu ndi nsanja zazikuluzikuluzi. Munthawi yovuta kwambiri—pamene miyoyo yathu ya digito ili pachiwopsezo—kodi tili ndi ufulu wofuna zambiri kuposa momwe algorithm imagwirira ntchito? Ma social network asintha kuchoka pakukhala zosangalatsa zosavuta kupita ku zomangamanga zofunika kwambiri pa moyo wamakono. Ngati ndi zomangamanga, thandizo lawo silingakhale lapamwamba, koma ufulu.
Meta yaphunzira kulankhula chilankhulo cha kuchita bwino (AI), koma ikuvutikabe kudziwa bwino chilankhulo cha chifundo (umunthu). Ngati AI yawonjezera kuchuluka kwa kupambana kwa kuchira, zabwino kwambiri. Koma bola ngati kampaniyo ikupitilizabe kupewa udindo wopereka njira yomveka bwino komanso yofikirika kwa wothandizira anthu pamene algorithm yalephera, malo othandizira, ngakhale ali pakati, adzakhalabe, kwa ambiri, ngati labyrinth yokhala ndi khoma la robotic kumapeto. Kodi Meta, yomwe ikupita kukamaliza automation, idzakumbukira kuti kumbuyo kwa akaunti iliyonse kuli munthu weniweni, wokhala ndi mavuto enieni omwe nthawi zina amathetsedwa ndi "Moni, ndine John, ndipo ndikuthandizani"? Nthawi (ndi vuto lalikulu lotsatira lothandizira) lidzanena.