Anzanga a pixel ndi sofa! Ndiyambe ndi kuvomereza: kwa zaka zambiri, ndimadziona ngati munthu wokonda zithunzi. Woteteza mwamphamvu kuti zinthu ziyende bwino. Ndikaona wina akujambula kanema molunjika pa chochitika, ndimamva kupweteka kwambiri. Tinkatcha kuti "Vertical Video Syndrome," ndipo chinali chizindikiro cha kukonda kwambiri digito. Chabwino, ngati chimenecho chinali chizindikiro cha kukana, Meta wangokweza mbendera yoyera—kapena mwina mbendera yakuda—pa bokosi la wailesi yakanema yachikhalidwe.
Nkhaniyi, ngakhale ikuoneka ngati yaying'ono, ndi chivomerezi cha chete: Instagram yatsegula pulogalamu yapadera ya ma TV, kuyambira ndi zida za Amazon Fire TV. Koma si pulogalamu yowonera zithunzi kapena makanema atali a IGTV (omwe, tiyeni tinene zoona, sanachitepo kanthu). Ndi pulogalamu yomwe cholinga chake chachikulu ndi, mwaganiza, Reels! Kanema waufupi, wosangalatsa, wowongoka, wopangidwira chikhatho cha dzanja lanu, tsopano akudumphira pazenera lalikulu kwambiri mnyumbamo. Ndipo izi, owerenga okondedwa, si kungokulitsa malonda; ndi kusintha kwa tectonic mu chikhalidwe chathu chogwiritsa ntchito mawu ndi zithunzi.
Kuukira kwa Chimango Chakuda: Pamene Kuyima Kumavuta Cinema
Tiyeni tikambirane kaye za vuto lalikulu laukadaulo, vuto lalikulu m'chipindamo: Kodi kanema woyimirira amaoneka bwanji pa TV ya mainchesi 65? Yankho la Meta ndi kuchita zinthu mwankhanza: kulemba makalata Kanema woyimirira akutenga malo pakati pa chinsalu, ndipo malo opanda kanthu—mzere wakuda, wokhumudwitsa mbali zonse ziwiri—ali ndi mfundo zofunika: kufotokozera, zokonda, ndemanga, ndi tsatanetsatane wa akaunti. Kwenikweni, sanangobweretsa kanema pa wailesi yakanema; abweretsa mawonekedwe onse a ogwiritsa ntchito, chikhalidwe cha anthu chomwe chimapangitsa kuti zinthu ziyambe kuyenda bwino.
Chisankho ichi n'chofunika kwambiri chifukwa chikuwonetsa zomwe Meta akufuna: zomwe anthu amakumana nazo pagulu zimakhala zofunika kwambiri kuposa momwe amaonera. Akanatha kukakamiza anthu kuti asinthe zomwe ali nazo (monga momwe YouTube idachitira poyamba). M'malo mwake, anati, "Umu ndi momwe timagwiritsira ntchito zomwe zili pafoni zathu, ndipo ngati tikufuna kupikisana kuti mugwiritse ntchito nthawi yanu pa TV, muyenera kugwiritsa ntchito momwe zilili." Chomwe tikuwona si Instagram kusintha kuti igwirizane ndi TV; ndi TV kusintha kuti igwirizane ndi malamulo a Instagram.
Sofa nthawi zambiri yakhala malo oyambira a "kupuma ndi kutsamira" (yodziwika bwino bwerera m'mbuyo ), komwe tidatsegula Netflix, HBO, kapena wailesi yakanema, tikuyembekeza kuti tidzalandira nkhani zazitali komanso zopangidwa bwino. Instagram, yokhala ndi 4K Reels yake, ikulowetsa chikhalidwe cha "kusuntha mwachangu" (a chikhalidwe cha skrola ku malo ongokhala chete. Tsopano, dopamine rush imeneyo imapezeka pongoyatsa wailesi yakanema, yokonzeka kutigwira mu kanema kosatha wa masekondi 30, kuchoka pa ulendo wopita kuvina, kenako n’kufika pa nkhani zamasewera, zonsezi popanda kunyamula chala kuti tiyang’ane zomwe zikutilimbikitsa.
Meta Akufuna Kulamulira Chipinda Chochezera: Tsalani bwino ndi "Netflix ndi Chill"?
Cholinga cha Meta cholowa mu malo olumikizidwa pa TV (CTV) chimaposa kungopereka njira ina yowonera ana amphaka. Ndi njira yabwino yolamulira malo. Nthawi yomwe timagwiritsa ntchito poonera makanema ndi yochepa. Ngati anthu akugwiritsa ntchito makanema afupiafupi, Instagram iyenera kuonetsetsa kuti kugwiritsa ntchito kumapitilirabe papulatifomu yake, mosasamala kanthu za chipangizocho. Ngati TikTok inali kale kuyesa ma TV, Instagram sakanatha kutsala.
Koma pali chinthu chosangalatsa kwambiri chomwe chimasiyanitsa ulendowu ndi zoyeserera zakale zomwe sizinatheke (monga IGTV yomwe yatchulidwa pamwambapa). Pulogalamu yatsopano ya pa TV ya Instagram ikukonza zomwe zili mu "njira." Inde, njira. Padzakhala magulu a mitu monga "nyimbo zatsopano," "zofunika kwambiri pamasewera," "zamtengo wapatali paulendo," ndi "nthawi zomwe zikutchuka." Izi si nkhani chabe. chakudya ndi njira yodziwika bwino yogwiritsira ntchito ma algorithms; ndi njira yosinthiranso malangizo a pulogalamu.
Mwa kuyambitsa njira zotsatsira, Meta ikuchita zinthu ziwiri zodabwitsa komanso zoopsa nthawi imodzi. Choyamba, ikupereka njira yodziwika bwino yogwiritsira ntchito kwa mibadwo yambiri yomwe idakulira ndi wailesi yakanema, zomwe zimapangitsa kuti zikhale zosavuta kuyenda mozungulira m'nyanja yazinthu zosakhalitsa. Chachiwiri, ikuyika Instagram, nsanja, ngati woyang'anira zofunika kwambiri, mkhalapakati yemwe amalamula zomwe zikuchitika zomwe ziyenera kuwonedwa ndi anthu ambiri. Izi zimapatsa mphamvu yayikulu pakugawa zomwe zili ndi ndalama ndikupeza ndalama, kusintha nsanjayo kuchoka pa malo ochezera a pa Intaneti kukhala malo ogawa zofalitsa nkhani.
Kumva Chiyanjano ndi Imfa ya Kusungulumwa kwa Digito
Chinthu china chomwe chikugogomezera kufunika kwa kusinthaku ndi kuyang'ana kwambiri pakugwiritsa ntchito zinthu limodzi. Instagram yati "adamva kuchokera kwa anthu ammudzi mwathu kuti kuonera ma reli "Pamodzi n'kosangalatsa kwambiri." Mawu awa akufotokoza zoona zenizeni za chikhalidwe cha anthu: ukadaulo, womwe nthawi zambiri umatisiyanitsa, kutikakamiza kuyang'ana mafoni athu tili tokha, tsopano ukufuna mgwirizano, kapena ubale wapabanja.
Mwachibadwa, wailesi yakanema ndi chida chogwirizana. Tikalowa m'chipinda chochezera, sitikufuna kukhala patokha; tikufuna malo oti tikumane. Mwa kulola maakaunti asanu kuti alowe ndikusintha zomwe zili mu chakudya Chifukwa cha kudzikonda, Instagram ikupangitsa kuti kusuntha kukhale kosavuta kukhala gulu. Tangoganizirani chochitikachi: banja kapena gulu la abwenzi akukhala pansi ndikuwonera makanema osankhidwa, akuseka limodzi kapena kupereka ndemanga nthawi yomweyo (mwina akugwiritsa ntchito mafoni awo ngati chipangizo chachiwiri, zomwe sitikudziwa).
Uwu ndi msampha wobisika wa nsanjayi: umasintha zomwe zili m'kanthawi kochepa, zomwe zimapangidwa kuti anthu aziziona nthawi yomweyo, kukhala guluu wolumikizana. Sikuti ndi "onani izi zomwe ndapeza pafoni yanga"; tsopano ndi zomwe anthu amakumana nazo, zomwe zimakhala zosangalatsa zazing'ono zomwe zimapikisana ndi chete komanso, ndithudi, ndi makanema omwe amafuna ola limodzi ndi theka la chidwi chosalekeza.
Kuphatikiza apo, kuphatikiza kumeneku kungakhale dalitso kwa opanga zinthu. Kupeza chinsalu chachikulu kumatanthauza kutsimikizika, umboni wakuti ntchito yawo, ngakhale itakhala yayifupi kapena yolunjika, ili ndi kulemera kofanana ndi kupanga kwa Hollywood. Kupanga ndalama pa CTV nthawi zambiri kumakhala kopindulitsa kwambiri, ndipo ngati Instagram ikwanitsa kukopa otsatsa otchuka ku njira zake, chilengedwe cha opanga chikhoza kukhala ndi chitukuko chachikulu, kukweza kanema waufupi kuchokera ku zosangalatsa kupita ku ntchito yaukadaulo yokhala ndi anthu ambiri kunyumba.
Kusintha kwa Chikhalidwe ndi Tsogolo la Chisamaliro Chathu
Chomwe tikuchiwona ndi kudzipereka komaliza ku mawonekedwe olunjika. Kwa zaka khumi zapitazi, makanema ndi makanema apa TV akhala akuyesera kusunga ulamuliro wawo wolunjika, cholowa chawo cha makanema. Koma mbadwo womwe ukukulira ndi TikTok ndi Reels umaona mawonekedwe olunjika ngati achilengedwe ngati kupuma. Meta ikungotumikira omvera ake komwe ali, ngakhale zitatanthauza kuvomerezana komwe kumapangitsa maso a okonda ku ...
Kutulutsidwa kwa pulogalamuyi pa wailesi yakanema sikungowonjezera pa mndandanda wathu wa kuonera pa intaneti Ndi chikumbutso cha kupambana kwa chuma cha chidwi. Mwa kusamutsa zomwe zimakuchitikirani pukuta Kuchokera ku chitonthozo cha masofa athu, Instagram imatsimikizira kuti ngakhale mu nthawi yathu yopuma "yopanda kanthu", malingaliro athu amakhalabe munjira yosalekeza yofufuzira mlingo wotsatira wa kukhutitsidwa nthawi yomweyo. Kulamulira kwa nthawi yochepa, yachangu, komanso yangwiro ya algorithm kumalimbikitsidwa kuti tisunge chophimba, mosasamala kanthu za kukula kwake.
Televizioni si njira yowonera dziko lofotokoza nkhani; ndi njira yokulirakulira ya foni yathu, njira yaikulu yoloweramo chakudya Padziko lonse lapansi, wailesi yakanema monga momwe tinkadziwira, siingathe kufa, koma ikusintha kukhala chinthu chosiyana kwambiri. Tikusintha kuchoka pa kusankha zomwe tiyang'anire kupita ku kutumikiridwa ndi njira yodziwira bwino zomwe zingatipangitse kuonera. Funso lomwe likutsalira ndi ili: mu nthawi yatsopanoyi ya zinthu zoyima, komwe nthawi yowonera imayesedwa m'masekondi, ndi malo otani otsala kuti tifotokoze nkhani zakuya komanso zoganiza bwino, ndipo kodi tikusiya mphamvu yoganizira za kukanikiza ndi kusuntha?