Emhlabeni osheshayo wezinkundla zedijithali, izinqubomgomo zokulinganisa okuqukethwe inkundla yempi lapho kungqubuzana khona inkululeko yokukhuluma, ukuphepha kwabasebenzisi, kanye nezintshisakalo zezentengiso. I-YouTube, isikhondlakhondla samavidiyo aku-inthanethi, sisanda kuba sesikhungweni sengxoxo kulandela imibiko ephakamisa ushintsho olukhulu, nokho oluthule, endleleni yayo yokubhekana nale bhalansi entekenteke. Ngokombiko wokuqala we-*The New York Times*, i-YouTube ixegise izinkombandlela zayo ngaphakathi, iyala abongameli bayo ukuthi bangasusi okuqukethwe okuthile okuthi, nakuba kungenzeka kukhawule noma kuphule imithetho yenkundla, kuthathwe "njengentshisekelo yomphakathi." Lokhu kulungiswa, okubikwa ukuthi kuqale ukusebenza ngoDisemba odlule, kuphakamisa imibuzo ebucayi mayelana nekusasa lokulinganisela ku-inthanethi kanye nemiphumela engaba khona yokubeka phambili ukusabalalisa kunokuqukatha ukulimala.
Ukuphenduka Kwangaphakathi kanye Nokulungiswa "Kwentshisekelo Yomphakathi"
Izindaba zokuthi i-YouTube ixegise izinqubomgomo zayo azivelanga ngesimemezelo esisesidlangalaleni, kodwa ziputshuzwe ngemibiko yabezindaba esekelwe emithonjeni yangaphakathi. Lesi simo esihlakaniphile soshintsho, ngokwaso, siyamangalisa. Kubonisa ukuthi inkundla ingase iqaphele impikiswano isinqumo esinjalo esingase siyibangele. Ingqikithi yokulungiswa ilele ekufundiseni ababuyekezi ukuthi balinganise "inani lenkulumo yamahhala" lokuqukethwe ngokumelene "nengozi yokulimala" engase ibe khona. Uma okokuqala kuthathwa njengokuhamba phambili, okuqukethwe kungahlala ku-inthanethi, ngisho noma bekukhishiwe ngaphambilini.
Ukuthethelelwa ngale ndlela kubonakala kusekelwe embonweni obonakala umuhle "wentshisekelo yomphakathi." Ngokombono, lokhu kungavikela amadokhumenti akhuluma ngezihloko ezibucayi, izinkulumo zezepolitiki eziyimpikiswano, noma imibiko yophenyo eveza amaqiniso angemnandi. Kodwa-ke, izibonelo ezibalulwe njengabangase bazuze kulokhu kuphumula, okufana nolwazi olungaqondile lwezokwelapha nenkulumo enenzondo, yizindawo ezithinta kakhulu impilo yomphakathi, amalungelo abantu, nochwepheshe bezokuphepha ku-inthanethi. Ulwazi olungelona iqiniso lwezokwelapha, njengoba sibonile ngokudabukisayo phakathi nobhubhane, lungaba nemiphumela ebulalayo yomhlaba wangempela. Inkulumo enenzondo ayikona nje ukucasula; ngokuvamile ibeka isisekelo sokucwasa, ukuhlukumeza, futhi, ekugcineni, nobudlova.
Umbuzo omkhulu ophakamayo uthi: Ubani ochaza ukuthi yini ehlanganisa "intshisekelo yomphakathi," futhi "inani lenkululeko yokukhuluma" likalwa kanjani ngokufanelekile ngokumelene "nengozi yokulimala"? Lo msebenzi uyinkimbinkimbi kakhulu futhi uzimele. Ukuncika ekuchazeni ababuyekezi ngabanye, ngisho nokulandela imihlahlandlela yangaphakathi, kuvula umnyango wokungaguquguquki kanye nokuchema okungaba khona. Ngaphezu kwalokho, isivinini okuqukethwe okusabalala ngaso ezinkundleni ezinkulu njenge-YouTube sisho ukuthi ngisho nesikhathi esifushane ku-inthanethi singanele ukubangela umonakalo omkhulu ngaphambi kokuthi kuthathwe isinqumo sokugcina.
Ibhalansi Ethambile: I-Pendulum Eshwibeka Kakhulu?
Sekuyiminyaka, amapulatifomu amakhulu ezobuchwepheshe azabalaza nenselelo yokulinganisa okuqukethwe emhlabeni jikelele. Baye bagxekwa bobabili ngokuba nesandla esiqinile, ukuvala amazwi asemthethweni noma okuqukethwe kwezobuciko, kanye nokudebesela, ukuvumela ukwanda kwezindaba ezingamanga, inkulumo-ze eyeqisayo, nokuhlukumeza. Ngenxa yokucindezela komphakathi, uhulumeni, nabakhangisi, ukuthambekela eminyakeni yamuva kuye kwabonakala kuhambisana nokulinganisela okuqinile, ngezinqubomgomo ezicacile kanye nokuphoqelela okuqinile.
Isinqumo se-YouTube sokuxegisa indlela yaso singahunyushwa ngokuthi i-pendulum eqala ukushwiba ibheke kolunye uhlangothi. Izizathu zalokhu kushintsha okungenzeka kuyindaba yokuqagela. Ingabe impendulo yengcindezi evela emikhakheni ethile efuna "ukucwaninga" okuncane okuku-inthanethi? Ingabe umzamo wokugwema ukubambeka kwezomthetho noma kwezomthetho okuhlobene nokususwa kokuqukethwe? Noma ingabe zikhona izisusa zezentengiso, mhlawumbe ezihlobene nesifiso sokugcina abadali abakhiqiza okuqukethwe okuyimpikiswano kodwa okudumile?
Ngaphandle kokugqugquzela, ukuxegiswa kwezinqubomgomo zokulinganisa kuthumela umlayezo okhathazayo, ikakhulukazi ngesikhathi lapho ulwazi olungalungile kanye nokwehlukana kufinyelela emazingeni abalulekile ezingxenyeni eziningi zomhlaba. Ngokubonisa ukuthi okuqukethwe okuthile okuyingozi kungase kuhlale ku-inthanethi uma kuthathwa ngokuthi "okuthakazelisa umphakathi," i-YouTube izifaka engcupheni ibe isikhulisi sezindaba eziyingozi ingahlosile ngaphansi kwesithunzi senkulumompikiswano ekhuthazayo. Lokhu akuthinti nje kuphela ikhwalithi yolwazi olutholakala endawenikazi kodwa futhi kungase kuqede ukwethenjwa kwabasebenzisi nabakhangisi.
Imithelela Engokoqobo kanye Nemiphumela Engaba Khona
Imithelela engokoqobo yalolu shintsho mikhulu. Komengameli bokuqukethwe, umsebenzi osuvele unzima uba yindida nakakhulu futhi ube nengcindezi. Manje sekumele basebenze njengamajaji angalindelekile "entshisekelo yomphakathi," isibopho esidlula kude ukusetshenziswa okulula kwemithetho echazwe ngaphambilini. Lokhu kungaholela ekusetshenzisweni kwenqubomgomo okungahambisani nokwanda kokukhungatheka phakathi kwabasebenzi abangalingani.
Kubadali bokuqukethwe, indawo nayo iyashintsha. Abanye bangase bazizwe benesibindi sokuthumela izinto abebezozibheka njengeziyingozi ngaphambilini, bahlole imikhawulo yalokho okuvunyelwe ngaphansi komhlahlandlela omusha "wezithakazelo zomphakathi". Abanye, nokho, bangase bakhathazeke ngokunyuka okungaba khona kwenkulumo enenzondo nokuhlukumeza endaweni, okwenza indawo ezungezile ingavikeleki noma yamukeleke emiphakathini encishwe amathuba noma izihloko ezibucayi.
Abasebenzisi mhlawumbe yibo ababhekene nengozi enkulu kakhulu. Inkundla enezinqubomgomo zokwengamela ezixegayo zingabadalula olwazini olungeluhle olwengeziwe, imibono yetulo, inkulumo enenzondo, nokunye okuqukethwe okungase kube yingozi. Nakuba inkundla ingase ithi ikhuthaza inkulumo-mpikiswano evulekile, iqiniso liwukuthi akubona bonke abasebenzisi abanamathuluzi noma ulwazi lokubona iqiniso noma inhloso ngemuva kwayo yonke ividiyo abayibukayo. Abasengozini kakhulu, njengabantu abasha noma labo abangafundile kangako ngokwedijithali, bangaba sengozini enkulu.
Ngaphezu kwalokho, lesi sinyathelo se-YouTube singabeka isibonelo esikhathazayo kwezinye izinkundla zedijithali. Uma enye yezinkundla ezinkulu nezibonakala kakhulu ixegisa imithetho yayo, ingabe abanye bazolandela okufanayo ukuze bagweme ukulahlekelwa ababukeli noma abadali? Lokhu kungase kuqalise umjaho ukuya phansi ngokokulinganisela, kube nemiphumela engemihle ye-ecosystem yolwazi lwe-inthanethi iyonke.
Ikusasa Lokulinganisela Ezweni Elinombono Omhlophe
Inkulumo-mpikiswano ngokulinganisa okuqukethwe, emnyombweni wayo, ingxoxo mayelana nokuthi ubani olawula ukulandisa esikhaleni sedijithali nokuthi inkululeko yokukhuluma ilinganiswa kanjani nesidingo sokuvikela umphakathi ekulimaleni kwangempela. Isinqumo se-YouTube sokuncika, okungenani kancane, enkululekweni yokukhuluma ngaphansi kwesambulela "sezintshisekelo zomphakathi" sibonisa ingcindezi izinkundla ezibhekana nayo emhlabeni ohlukanisiwe owandayo, lapho noma yimuphi umzamo wokulawula usheshe ulebulwe ngokuthi ukucwaninga ngabanye.
Nokho, kubalulekile ukukhumbula ukuthi inkululeko yokukhuluma ayiphelele, ngisho nasemazweni entando yeningi aqine kakhulu. Bekulokhu kunemingcele, njengokwenqatshelwa kokugqugquzela udlame, ukuhlambalaza, noma ukukhwabanisa. Izinkundla ezizimele, nakuba zingekho ngaphansi kwemikhawulo efanayo nohulumeni, zinesibopho esikhulu sokuziphatha nesomphakathi ngenxa yendima yazo eyinhloko njengabasabalalisi bolwazi nabagqugquzeli bezokuxhumana komphakathi. Ukuvumela ulwazi olunganembile nenzondo ukuba ludlondlobale egameni "lentshisekelo yomphakathi" kungaba isizathu esiyingozi esibukela phansi izisekelo zomphakathi onolwazi nenhlonipho.
Inselele ye-YouTube nezinye izinkundla isekutholeni indlela evikela inkululeko esemthethweni yokukhuluma ngaphandle kokuba amathuluzi okusabalalisa okuqukethwe okulimazayo. Lokhu kudinga ukubeka izinto obala ezinqubweni zabo, ukungaguquguquki ekusetshenzisweni kwazo, ukutshalwa kwezimali ekulinganisweni okusebenzayo, kanye nezingxoxo eziqhubekayo nochwepheshe, abasebenzisi, kanye nomphakathi. Izinqubomgomo zokulinganisela okunethezeka, ikakhulukazi ezindaweni ezibucayi njengezempilo nenkulumo enenzondo, kubonakala njengesinyathelo esibheke endaweni engafanele, esingase sibe nemiphumela ebalulekile empilweni yenkulumo yomphakathi ku-inthanethi.
Sengiphetha, isinqumo esibikiwe se-YouTube sokuxegisa izinqubomgomo zokwengamela, nakuba silungisiswe ngaphakathi "intshisekelo yomphakathi," simele ushintsho oluphawulekayo ekulweni nolwazi olungaqondile oluku-inthanethi nenzondo. Igcizelela ubunzima obukhona bokulinganisa inkululeko yokukhuluma nesidingo sendawo ephephile yedijithali. Njengoba lolu shintsho selusetshenziswa, kuzobaluleka kakhulu ukubona ukuthi lithinta kanjani ikhwalithi yokuqukethwe kuplathifomu kanye nokuthi amanye ama-tech giants alandela indlela efanayo. Iziteki ziphezulu, futhi imiphumela engaba khona yokulinganisela engaqinile ingase ifinyelele kude kwesikrini.