I-Meta, inkampani yabazali baka-Facebook, imemezele ushintsho olukhulu oluzochaza kabusha umuzwa wevidiyo endaweni yawo enkulu. Ezinyangeni ezizayo, wonke amavidiyo alayishwe ku-Facebook azokwabiwa ngokuzenzakalelayo njengama-Reels. Lesi sinqumo asigcini nje ngokufuna ukwenza lula inqubo yokushicilela kubasebenzisi kodwa futhi simele ukuzibophezela okuqinile kwamasu kufomethi leyo, ngokusho kwenkampani ngokwayo, eqhuba iningi lokuzibandakanya nesikhathi esichithwa kuhlelo lokusebenza. Kungumnyakazo ohlanganisa i-hegemony yokuqukethwe kwefomu elifushane, noma okungenani lokho okwakuyikho, endaweni yonke ye-Facebook.
Sekuyiminyaka, i-Facebook izama ukuhlanganisa amafomethi wevidiyo ahlukene, kusukela kokuthunyelwe kwendabuko kuya ekusakazeni bukhoma futhi, muva nje, ama-Reels. Kodwa-ke, lokhu kuhlukahluka kuvame ukuholela ekudidekeni kubadali lapho benquma ukuthi bazokwabelana kanjani futhi kuphi okuqukethwe kwabo. Ngalokhu kuhlanganisa, i-Meta iqeda isidingo sokukhetha phakathi kokulayisha ividiyo evamile noma ukudala i-Reel. Yonke into izohanjiswa ngokusakaza okukodwa, lokho, ngokombono, okufanele kwenze inqubo ibe lula kubasebenzisi futhi ikhuthaze ukukhiqizwa kokuqukethwe okwengeziwe ngale fomethi.
Ukunyamalala kwemikhawulo: Ama-reels angapheli?
Mhlawumbe esinye sezici ezigqama kakhulu zalesi simemezelo ukususwa kwemikhawulo yobude nefomethi ye-Reels ye-Facebook. Okwaqala njengembangi eqondile ku-TikTok, ekuqaleni yayinqunyelwe kumasekhondi angama-60 futhi kamuva yanwetshwa yaba ngu-90, manje isizokwazi ukusingatha amavidiyo anobuphi ubude. Lokhu kufiphalisa imigqa phakathi kwevidiyo yefomu elifushane kanye nefomu ende ngaphakathi kwenkundla ngokwayo. Inkampani ithe, ngaphandle kwalolu shintsho, i-algorithm yesincomo ngeke ithinteke futhi izoqhubeka nokuphakamisa okuqukethwe komuntu siqu okusekelwe ezintweni ezithandwa umsebenzisi, kungakhathaliseki ubude bevidiyo. Kodwa-ke, kusazobonakala ukuthi lokhu "kwelulwa" kwe-Reels kuzoshintsha yini umbono wababukeli nokusebenzisa ifomethi.
Isinqumo sokususa imikhawulo yobude be-Reels ku-Facebook umehluko, nokho iyahlangana, nezitayela ezibonwa kwezinye izinkundla. I-TikTok, ngokwesibonelo, iphinde yazama amavidiyo amade, yagcina ivumele iziqeshana ezifika emaminithini angama-60. Lokhu kuhlangana kuphakamisa ukuthi amanethiwekhi omphakathi, ekuqaleni ahlukaniswa ngamafomethi athile, ahlola ama-hybrids ahlangabezana nezidingo ezibanzi zabadali kanye nezintandokazi zezibukeli. Nokho, inselele ye-Meta kuzoba ukugcina ingqikithi ye-Reels, elele ekusebenzeni kwayo kanye nekhono lokuthwebula ngokushesha ukunaka, kuyilapho ihlanganisa okuqukethwe okungase kube kude ngaphansi kwelebula efanayo.
I-Creator Impact nama-Metrics: Inkathi Entsha Yezibalo
Lolu shintsho lunomthelela omkhulu kubadali bokuqukethwe abasebenzisa i-Facebook. Ngokuhlanganisa wonke amavidiyo ngaphansi kwesambulela se-Reels, i-Meta izophinda ihlanganise ama-metric okusebenza. Izibalo zevidiyo ne-Reels zizohlanganiswa, zethule isithombe esihlanganiswe kakhudlwana sokusebenza kokuqukethwe ngale fomethi. Nakuba i-Meta iqinisekisa ukuthi amamethrikhi angukhiye afana nokubukwa kwesekhondi elingu-3 kanye nemizuzu engu-1 azoqhubeka egcinwe, abadali abasebenzisa i-Meta Business Suite bazokwazi ukufinyelela kumamethrikhi omlando ahlukene kuphela ekupheleni konyaka. Ngemva kwalokho, wonke amamethrikhi wokuthunyelwe kwamavidiyo esikhathini esizayo azoboniswa njengezibalo zeReels.
Lokhu kuhlanganiswa kwama-metrics kugcizelela ukubaluleka kwe-Meta ekubeka kuma-Reels njengomshayeli oyinhloko wokuzibandakanya. Kubadali, lokhu kusho ukuthi isu labo lokuqukethwe kuzodingeka livumelane naleli qiniso elisha. Ngeke kusaba yindaba yokunquma phakathi kwevidiyo "yokuphakelayo" kanye "ne-Reel"; yonke into izoba, ngezibalo kanye nezinjongo zokutholwa okungenzeka, i-Reel. Lokhu kungase kukhuthaze abadali ukuthi basebenzise indlela ethi "Reels-centric" eyengeziwe yokukhiqiza konke okuqukethwe kwamavidiyo wabo, bafune amafomethi enza kahle kokubili ekubukeni okusheshayo nasekugcinweni kwamavidiyo amade.
Ukuhlanganiswa kwama-metrics futhi kuphakamisa imibuzo ethokozisayo mayelana nokuthi i-Meta izochaza kanjani "impumelelo" ngaphakathi kwale fomethi entsha ehlanganisiwe. Ingabe amavidiyo amafushane, ashukumisayo ngokwesiko anezimpawu ze-Reels azobekwa kuqala kuqala, noma sizoba khona isikhala sokuqukethwe okude ukuze kutholwe izithameli zakho futhi kukhiqize amamethrikhi afanayo? Ukuthi i-algorithm yokusabalalisa ishintsha kanjani nokuthi la mavidiyo ethulwa kanjani kubasebenzisi kuzobaluleka ekusaseni levidiyo ku-Facebook.
Esinye isici esibalulekile ukuhlanganiswa kwezilungiselelo zobumfihlo. I-Meta iqondanisa izilungiselelo zobumfihlo zokuthunyelwe Okuphakelayo kanye ne-Reel, ihlinzeka ngolwazi olungaguquki futhi olulula kubasebenzisi uma kuziwa ekulawuleni ukuthi ubani ongabona okuqukethwe kwevidiyo yabo. Lokhu kwenziwa lula kobumfihlo kuyisinyathelo esihle esinciphisa ubunkimbinkimbi kanye nengozi yamaphutha kubasebenzisi lapho bethumela.
Isu le-Meta: Impi Yokunaka
Isinqumo sokuguqula wonke amavidiyo abe yi-Reels akukona umnyakazo nje, kodwa impendulo eqondile emqhudelwaneni oshubile wokunaka kwabasebenzisi esikhaleni sedijithali. I-TikTok ikhombise amandla efomethi yevidiyo yefomu elifushane ukuze ithwebule izethameli ezisencane futhi ihlale imatasa isikhathi eside. I-Meta, ebone i-Instagram iphindaphinda le fomethi ngempumelelo, manje isiyikhipha kakhulu endaweni yayo enkulu, i-Facebook, ebikade inesisekelo sabasebenzisi abahlukahlukene ngokweminyaka kanye nezintandokazi zokuqukethwe.
Ngokugxilisa imizamo yayo kuma-Reels, i-Meta ifuna ukwenza imali ngefomethi ehlinzeka ngenzuzo enkulu kakhulu mayelana nokuzibandakanya nesikhathi sokuhlala. Leli yisu lokuphemba injini yayo yokukhula ngokuqukethwe okwengeziwe ngamafomethi akhethwa abasebenzisi nokwenza lula ukunikezwa kwevidiyo, okwenza ukuzizwisa kube lula. Ukuqamba kabusha ithebhu ethi "Ividiyo" ibe yi-"Reels" kuyinkomba ecacile yesakhiwo esisha sesakhiwo ngaphakathi kohlelo lokusebenza.
Lolu shintsho lungabuye lubonakale njengomzamo wokuvuselela ubukhona bevidiyo ye-Facebook, iguqulelwe kufomethi ebonakale idume kakhulu. Ngokuguqula yonke into ibe ama-Reels, i-Meta inethemba lokuthi izothuthukisa ukudalwa kwevidiyo nokusetshenziswa okukhulu, ihlanganise kalula kulwazi lwabasebenzisi. Kodwa-ke, ukhiye kuzoba ukuthi i-Facebook ibhalansisa kanjani imvelo eshesha futhi esheshayo ye-Reels nekhono lokusingatha okuqukethwe okunefomu elide ngaphandle kokulahlekelwa ubunikazi befomethi eyinikeze impumelelo yayo yokuqala.
Isiphetho: Ukuziphendukela kwemvelo okudingekayo noma ubunikazi obuhlanjululwe?
Ukuguqulwa kwawo wonke amavidiyo e-Facebook abe yi-Reels kuphawula ingqopha-mlando ekuthuthukisweni kwale nkundla. Kuyinkomba ecacile yokuthi i-Meta itshala imali eningi ngefomethi ekholelwa ukuthi ikusasa lokusetshenziswa kokuqukethwe kwenkundla yezokuxhumana. Ukwenziwa lula kwenqubo yokuthumela, ukususwa kwemikhawulo yobude, kanye nokuhlanganiswa kwamamethrikhi konke kukhomba ekuhlanganisweni okwengeziwe, okwenziwa yividiyo ye-Reels-centric.
Nokho, lesi sinyathelo asinazo izinselele. Okubalulekile okungaziwa ukuthi abasebenzisi nabadali bazosabela kanjani ekunyamaleni komehluko phakathi kwezinhlobo ezahlukene zamavidiyo. Ingabe i-Facebook izokwazi ukugcina amandla kanye nokutholakala okusheshayo okubonisa ama-Reels, noma ingabe ukufakwa kokuqukethwe okude kuzonciphisa ulwazi? Yisikhathi kuphela esizosho ukuthi lokhu kunyakaza kwesibindi kuhlanganisa yini ukubusa kwe-Meta endaweni yevidiyo eku-inthanethi noma, ngokuphambene nalokho, kudala ukudideka futhi kuhlukanise ingxenye yababukeli bayo. Okungenakuphikwa ukuthi isimo sevidiyo ku-Facebook sishintshe unomphela, futhi inkathi ye-"Reel for everything" isiqalile.