Ilizwe levidiyo yohlobo olufutshane liguqule izikrini zethu. Ukusuka kwi-TikTok ukuya kwi-Instagram Reels kwaye, ewe, iiShorts zikaYouTube, sichitha iiyure sintywiliselwa kumxholo ophazamisayo othimba ingqalelo yethu ngokukhawuleza kunye nobuchule. Noko ke, esi santya siza nokubambisa okuncinane: kukangaphi sibona into ebangel’ umdla—mhlawumbi isiqwenga sempahla, isityalo esingaqhelekanga, ilitye lesikhumbuzo elimangalisayo ngasemva, okanye kwanohlobo lwesilwanyana esasingaqhelananga nalo—yaye siye sashiywa sifuna ukwazi, kungekho ndlela ilula yokufumanisa ngakumbi? Impendulo, kude kube ngoku, ihlala ibandakanya ukumisa ividiyo (ukuba sinexesha), sizama ukuchaza into esiyibonayo kwi-injini yokukhangela yendabuko (ehlala ingaphumeleli), okanye, ukhetho oluqhelekileyo kunye nolunzima, ukubuza kwicandelo lamagqabaza ngethemba lokuba umphefumlo othile onobubele uya kuba nempendulo. Le nkqubo, ngokuqinisekileyo, yaphula umlingo wamava evidiyo efutshane.
Kodwa imbonakalo yomhlaba sele iza kutshintsha ngendlela enokuthi ichaze ngokutsha ukusebenzisana kwethu nale fomati. I-YouTube, iyazi le ngxabano kwaye isoloko ijonge ukuqinisa iqonga layo levidiyo emfutshane, elikhuphisana ngokuthe ngqo nezinye izigebenga, libhengeze ukudityaniswa okubonakala kuthe ngqo kwikamva: ukufakwa kwetekhnoloji yeLens yeGoogle ngqo kwiiShorts zeYouTube. Eli nqaku litsha, eliza kuqala ukukhutshwa kwi-beta kwiiveki ezizayo, lithembisa ukuvala umsantsa phakathi kokujonga nje kunye nokukhangela okusebenzayo, kusivumela ukuba sijonge umhlaba kwiscreen ngokulula ngendlela engazange ibonwe ngaphambili.
Ukubona kukukholelwa (kwaye ufuna): IiMechanics zoManyano olutsha
Ukuphunyezwa kweLens kaGoogle kwiiShorts zikaYouTube, kumbindi wayo, kuyamangalisa ngokumangalisayo. Isiseko silula kodwa sinamandla: ukuba ubona into enomdla ngoMfutshane, unokufunda ngakumbi ngoko nangoko. Njani? Inkqubo echazwe nguYouTube iqondile kwaye iyafikeleleka kwi-app yeselula, oko kukuthi, emva kwayo yonke into, indawo yeeShorts. Xa ubukele ividiyo emfutshane kwaye ukujonga kwakho kuwela kwinto evusa umdla wakho, vele umise ikliphu. Ukwenza njalo kuya kuzisa iqhosha leLens elinikezelweyo kwimenyu ephezulu. Ukukhetha olu khetho kuya kuguqula isikrini, kukunika amandla okunxibelelana nomxholo obonakalayo. Ngokweenkcazo, ungarhangqa, uqaqambise, okanye ucofe nje into, isityalo, isilwanyana, okanye indawo ofuna ukuyichonga.
Nje ukuba ukhethe into onomdla kuyo, itekhnoloji yeLensi kaGoogle iqalisa ukusebenza. Iyaziwa ngokukwazi kwayo ukuhlalutya imifanekiso kunye nokuchonga izinto zehlabathi lokwenyani, iLens iya kuqhuba icandelo oliphawulileyo kwividiyo. Phantse kwangoko, iYouTube izakubonisa iziphumo zophando ezifanelekileyo, ezigqunywe kwiFutshane ngokwayo okanye kujongano oluhlanganisiweyo olungayi kukunyanzela ukuba ushiye amava okubukela. Ezi ziphumo aziyi kuphelela kuchongo olulula; banokunikezela ngolwazi lweemeko, izixhumanisi zokukhangela okuhambelanayo, iindawo zokuthenga into (ukuba yimveliso), idatha yembali malunga nesikhumbuzo, iinkcukacha malunga nesityalo okanye iintlobo zezilwanyana, kunye nokunye okuninzi. Iqonga lide lajonga ukuguquguquka komsebenzisi: unokutsiba ngokukhawuleza kwiziphumo zokukhangela ubuyele kwividiyo obuyibukele, ngaloo ndlela ugcine umtya wokuzonwabisa kwakho ngaphandle kokuphazamiseka okukhulu.
Khawucinge ngamathuba anokwenzeka: Ubukele omfutshane ovela kwifashoni kwaye uyayithanda ibhatyi abayinxibileyo. Endaweni yokukhangela ngamandla amagqabantshintshi ophawu okanye imodeli, uyanqumama, sebenzisa iLens, kwaye ufumane amakhonkco angqalileyo kwiivenkile apho unokuthenga khona okanye ulwazi malunga nabayili abafanayo. Okanye mhlawumbi udibana nevidiyo efotwe kwindawo yasezulwini enesakhiwo esinomfanekiso ngasemva. NgeLens, uya kuba nakho ukuchonga isakhiwo ngoko nangoko, ufunde ngembali yaso, kwaye mhlawumbi ufumane eyona ndawo ukucwangcisa uhambo lwakho olulandelayo. Imiqobo phakathi kokubona into oyithandayo kunye nokukwazi ukuyenza iyancipha kakhulu, ukufikelela kwidemokhrasi kulwazi olubonakalayo ngaphambili kwaba lilungelo labo babesazi kakuhle ukuba bajonge ntoni okanye babe nexesha lokwenza uphando olunzulu.
Ngaphaya kokufuna ukwazi: Iimpembelelo kunye nohlalutyo olunzulu
Ukudityaniswa kweLens kaGoogle kwiiShorts zikaYouTube kungaphezulu nje kophawu olongezelelweyo; imele inguquko ebalulekileyo kwindlela esisebenzisana ngayo nomxholo wevidiyo omfutshane kwaye igxininisa umnqweno kaYouTube wokuba yinkqubo yendalo epheleleyo ehamba ngaphaya kokusetyenziswa nje okukodwa. Okokuqala, iphucula kakhulu ukusetyenziswa kweqonga kubasebenzisi. Ijika iiShorts zibe sisixhobo sokufunyanwa okusebenzayo, hayi nje kumxholo, kodwa wehlabathi ngaphakathi kwalo mxholo. Iguqula iiShorts zisuka kumthombo wokonwabisa ephemeral zibe lisango lolwazi kunye nesenzo, nokuba kukufunda, ukuthenga, okanye ukuphonononga.
Kubenzi bomxholo, eli nqaku lazisa izinto ezintsha ezinomdla. Ngelixa kunokubonakala ngathi kuyayisusa intsebenziswano kwizimvo ezithi "yintoni leyo", eneneni ibonelela ngendlela entsha yokuba bongeze ixabiso ngokungangqalanga. Umdali unokwenza ifilimu emfutshane kwindawo enomdla okanye abonise izinto ezizodwa, esazi ukuba abaphulaphuli bakhe banendlela elula yokufunda iinkcukacha ezithe kratya. Oku kunokukhuthaza ukuyilwa komxholo otyebileyo nowohlukeneyo, usazi ukuba yonke into ekwisakhelo inokuba sisiqalo sokuphononongwa kombukeli. Ikwavula ucango lwendlela yokwenza imali ngokuthe ngqo okanye imodeli edibeneyo ukuba ukuchongwa kwemveliso kuya kuvelela, nangona iYouTube ingekacacisi le miba.
Ngokwembono ebanzi, oku kudityaniswa kumisa iiShorts zikaYouTube ngamandla ngakumbi kukhuphiswano namanye amaqonga. I-TikTok, umzekelo, igqwesile ekufumaneni umxholo kunye neendlela, kodwa ukukwazi kwayo ukuchonga izinto ezingaphakathi kweevidiyo akuphuhliswanga ngokwendalo kwaye ayinamthungo njengoko kuthembisa ukudityaniswa kweLens kaGoogle. Ngokusebenzisa itekhnoloji yokukhangela enamandla kaGoogle yenkampani yabazali, iYouTube yongeza umaleko wokusebenza apho abo bakhuphisana nabo ngokuthe ngqo banokusokola ukuphindaphinda kwinqanaba elifanayo. Oku akugcini nje ngokugcina abasebenzisi eqongeni ngokwanelisa ngoko nangoko izinto abazifunayo, kodwa ikwabhenela abo bafuna ubukrelekrele, amava evidiyo amafutshane aqhagamshelwe ngakumbi.
Eli nqaku likwabonisa indlela ekhulayo yokudibanisa ukuzonwabisa kunye nezinto eziluncedo. Akusaneli nje ukubonisa umxholo; amaqonga kufuneka enze abasebenzisi banxibelelane nayo ngeendlela ezinentsingiselo. Ukukhangela okubonakalayo kwividiyo linyathelo elilandelayo elinengqiqo emva kokukhangela okubonakalayo okuzinzileyo (njengoko iLens kaGoogle sele inikezela ngemifanekiso). Ngokuzisa kwifomati yevidiyo efutshane, iYouTube iqhelanisa ukusetyenziswa kwangoku kwaye ilindele iimfuno zabaphulaphuli abalindele izisombululo ezikhawulezileyo nezidibeneyo. Isigaba se-beta, ewe, sicebisa ukuba basacokisa itekhnoloji kunye namava omsebenzisi, beqokelela ingxelo phambi kokukhutshwa okupheleleyo kwehlabathi. Kusenokubakho imida yokuqala yokuchaneka okanye iintlobo zezinto ezinokuthi zichonge ngokufanelekileyo, kodwa okunokwenzeka akunakuphikiswa.
Ikamva leNtsebenziswano ebonakalayo ngoMfutshane
Ukufika kweLens kaGoogle kwiiShorts zikaYouTube kungaphezulu nje kohlaziyo; sisalathiso sokuba uthethathethwano nomxholo wedijithali lusingise phi. Sijonge kwikamva apho imigca phakathi kolonwabo kunye nolwazi olufunayo iya isiba mfiliba. Iividiyo ezimfutshane, ezihlala zibonisa ubomi bokwenyani, ziba ziifestile kwihlabathi esinokuthi ngoku ngokuthe ngqo "sigocagoce." Esi khono "sokubona nokukhangela" ngoko nangoko akwanelisi nje ukufuna ukwazi kodwa sikwaqhuba ukufunda, siququzelela izigqibo zokuthenga, kwaye siyatyebisa amava okufumanisa.
Njengoko olu phawu lucocwa kwaye lwandiswa, sinokubona utshintsho kwindlela yokudalwa kweeShorts, kunye nabadali mhlawumbi becinga ngokucokisekileyo malunga nezinto ezibonakalayo abazibandakanyayo, besazi ukuba nganye yithuba lokuba umbukeli abandakanyeke okanye ahlolisise ngakumbi. Sinokulindela ukuba itekhnoloji yeLens iphucuke ngakumbi, ikwazi ukuqonda umxholo, ichonge izenzo, okanye iqonde iimvakalelo, ivule iindlela ezintsha zokunxibelelana. Ukudityaniswa kweLens kaGoogle kwiiShorts zikaYouTube ayisosixhobo esiluncedo; Linyathelo elibukhali lokwenza ividiyo efutshane icace, isebenze ngakumbi, kwaye ekugqibeleni iqhagamshelwe kwindalo yonke yolwazi uGoogle anokunikela ngayo. Isenzo esilula sokuskrola siba lithuba lokubona, ukubuza, kunye nokufumanisa, ukwenza uMfutshane ngamnye ube ngumnyango onokubakho kulwazi olungalindelekanga. Yintoni enye esiya kukwazi "ukuyibona" kwaye siyifumane kwiifidi zethu kwixesha elizayo? Izinto ezinokwenzeka zibonakala zingenasiphelo.