I-Meta, inkampani yabazali bakaFacebook, ibhengeze utshintsho olukhulu oluya kuchaza amava evidiyo kwiqonga layo eliphambili. Kwiinyanga ezizayo, zonke iividiyo ezilayishwe kuFacebook ziya kwabelwana ngokuzenzekelayo njengeReels. Esi sigqibo asifuni nje ukwenza lula inkqubo yokupapasha kubasebenzisi kodwa sibonisa ukuzibophelela kobuchule obuqinileyo kwifomathi ethi, ngokwenkampani ngokwayo, iqhube uninzi lokubandakanyeka kunye nexesha elichithwe kwi-app. Linyathelo elidibanisa i-hegemony yomxholo omfutshane, okanye ubuncinci bento ebikade iyiyo, kwindalo yonke kaFacebook.
Kangangeminyaka, i-Facebook izame ukudibanisa iifomati zevidiyo ezahlukeneyo, ukusuka kwizithuba zemveli ukuya kwimisinga ephilayo kwaye, kutshanje, iiReels. Nangona kunjalo, le yantlukwano ihlala ikhokelele ekubhidekeni kubadali xa besenza isigqibo sokuba basabela njani kwaye phi ngomxholo wabo. Ngolu manyano, iMeta isusa isidingo sokukhetha phakathi kokulayisha ividiyo eqhelekileyo okanye ukwenza iReel. Yonke into iya kuhanjiswa ngomlambo omnye, othi, ngokweengcamango, kufuneka wenze inkqubo ibe lula kubasebenzisi kwaye ikhuthaze ukuveliswa komxholo ongaphezulu kule fomati.
Ukunyamalala kwemida: Iireli ezingapheliyo?
Mhlawumbi enye yezona zinto zibalaseleyo kwesi sibhengezo kukususwa kobude kunye nezithintelo zefomathi kwiiReels zikaFacebook. Oko kwaqala njengokhuphisana ngokuthe ngqo kwi-TikTok, ekuqaleni yayinqunyelwe kwimizuzwana engama-60 kwaye kamva yandiswa yaya kutsho kuma-90, ngoku iya kukwazi ukubamba iividiyo zabo nabuphi na ubude. Oku kuphazamisa imigca phakathi kwefom emfutshane kunye nevidiyo ende ngaphakathi kweqonga ngokwalo. Inkampani ithe, ngaphandle kolu tshintsho, i-algorithm yokucebisa ayizukuchaphazeleka kwaye iya kuqhubeka nokucebisa umxholo owenziwe ngumntu ngokusekwe kwizinto ezithandwa ngumsebenzisi, nokuba bubude bevidiyo. Nangona kunjalo, kuya kuhlala kubonakala ukuba le "elongation" yeReels iya kutshintsha imbono yabaphulaphuli kunye nokusetyenziswa kwefomathi.
Isigqibo sokususa imida yobude beReels kuFacebook umahluko, ukanti uyaguquka, kunye neendlela ezibonwa kwamanye amaqonga. I-TikTok, umzekelo, iphinde yazama iividiyo ezinde, ekugqibeleni ivumela iikliphu ukuya kuthi ga kwimizuzu engama-60. Oku kudityaniswa kuphakamisa ukuba iinethiwekhi zentlalo, ezahlulwe ekuqaleni ngeefomathi ezithile, zihlola imixube ehlangabezana noluhlu olubanzi lweemfuno zabadali kunye nezinto ezikhethwa ngababukeli. Nangona kunjalo, umngeni we-Meta uya kuba kukugcina i-essence ye-Reels, elele kwi-dynamism yabo kunye nokukwazi ukukhawuleza ukubamba ingqalelo, ngelixa udibanisa umxholo onokuthi ude phantsi kweleyibhile efanayo.
Impembelelo yabadali kunye neeMetrics: Ixesha elitsha loHlalutyo
Olu tshintsho lunempembelelo ebalulekileyo kubadali bomxholo usebenzisa i-Facebook. Ngokudibanisa zonke iividiyo phantsi kwesambrela yeReels, iMeta iya kumanyanisa iimetrikhi zokusebenza. Uhlalutyo lwevidiyo kunye neReels luya kuhlanganiswa, lubonisa umfanekiso odibeneyo wokwenziwa komxholo kule fomati. Ngelixa i-Meta iqinisekisa ukuba iimethrikhi eziphambili ezifana ne-3-yesibini kunye ne-1 yemizuzu yokujonga iya kuqhubeka igcinwa, abadali abasebenzisa i-Meta Business Suite baya kuba nokufikelela kwiimetrics zembali ezahlukileyo kuphela ekupheleni konyaka. Emva koko, zonke iimetrics zezithuba zevidiyo ezizayo ziya kuboniswa njengohlalutyo lweReels.
Oku kudityaniswa kweemetrics kugxininisa ukubaluleka kweMeta ebeka kwiiReels njengomqhubi oyintloko wothethathethwano. Kubadali, oku kuthetha ukuba isicwangciso sabo somxholo siya kufuna ukuziqhelanisa nale nyani intsha. Akusayi kuba ngumcimbi wokuthatha isigqibo phakathi kwevidiyo "yokutya" kunye ne "Reel"; yonke into iya kuba, kuhlalutyo kunye neenjongo zokufumanisa okunokwenzeka, iReel. Oku kunokukhuthaza abadali ukuba basebenzise indlela ethi "Reels-centric" ngakumbi ekuveliseni yonke imixholo yevidiyo yabo, befuna iifomathi eziqhuba kakuhle kwiimbono ezikhawulezayo kunye nokugcinwa kweevidiyo ezinde.
Ukudityaniswa kweemethrikhi kukwaphakamisa imibuzo enomdla malunga nokuba iMeta iya kuyichaza njani "impumelelo" ngaphakathi kwale fomati entsha idityanisiweyo. Ngaba iividiyo ezimfutshane, ezinamandla ngakumbi eziye zabonisa iReels ngokwesiko ziya kubekwa phambili, okanye ngaba kuya kubakho indawo yomxholo wefomu ende ukufumana abaphulaphuli kunye nokwenza iimetriki ezifanayo? Indlela i-algorithm yokusasaza eguquka ngayo kunye nendlela ezi vidiyo ziboniswa ngayo kubasebenzisi iya kubaluleka kwikamva levidiyo kuFacebook.
Omnye umba obalulekileyo kukumanyaniswa kwezicwangciso zabucala. I-Meta ilungelelanisa iisetingi zabucala kwi-Feed kunye ne-Reel posts, ibonelela ngamava angaguqukiyo kwaye alula ngakumbi kubasebenzisi xa kufikwa ekulawuleni ukuba ngubani onokubona umxholo wabo wevidiyo. Oku kwenziwa lula kobumfihlo linyathelo elilungileyo elinciphisa ubunzima kunye nomngcipheko weempazamo kubasebenzisi xa uthumela.
Isicwangciso-qhinga seMeta: Idabi lokuqwalaselwa
Isigqibo sokuguqula zonke iividiyo kwiiReels ayisiyiyo intshukumo enye, kodwa impendulo ethe ngqo kukhuphiswano oluqatha lokuqwalaselwa kwabasebenzisi kwindawo yedijithali. I-TikTok ibonise amandla efomati yevidiyo efutshane ukubamba abaphulaphuli abancinci kwaye bahlale bebambene ixesha elide. I-Meta, ebone i-Instagram iphindaphinda le fomati ngempumelelo, ngoku iyayiqengqeleka ngakumbi kwiqonga layo eliphambili, i-Facebook, ebikade inesiseko sabasebenzisi esahlukileyo ngokweminyaka kunye nokukhethwa komxholo.
Ngokujolisa iinzame zayo kwiiReels, iMeta ifuna ukwenza imali kwifomati ebonelela ngeyona nzuzo inkulu ngokubhekiselele kunxibelelwano kunye nexesha lokuhlala. Esi sisicwangciso sokuphembelela i-injini yokukhula enomxholo othe kratya kwiifomathi ezikhethwa ngabasebenzisi kunye nokwenza lula ukunikezelwa kwevidiyo, ukwenza amava abe lula ngakumbi. Ukuthiya ngokutsha ithebhu ethi "Ividiyo" ibe yi "Reels" luphawu olucacileyo loluhlu olutsha lwefomathi ngaphakathi kwi-app.
Olu tshintsho lunokubonwa njengelinge lokuvuselela ubukho bevidiyo ye-Facebook, ukuyitshintshela kwifomati engqineke ithandwa kakhulu. Ngokuguqula yonke into ibe yiReels, iMeta inethemba lokuqhuba ukwenziwa kwevidiyo enkulu kunye nokusetyenziswa, ukuyidibanisa ngaphandle komthungo kumava omsebenzisi ngokubanzi. Nangona kunjalo, isitshixo iya kuba yindlela i-Facebook elinganisa ngayo indalo ekhawulezayo kunye ne-agile ye-Reels kunye nokukwazi ukusingatha umxholo wefomu elide ngaphandle kokuphulukana nesazisi sefomathi eyinike impumelelo yayo yokuqala.
Isiphelo: Indaleko eyimfuneko okanye isazisi esihlanjululweyo?
Ukuguqulwa kwazo zonke iividiyo zikaFacebook kwiiReels kuphawula isiganeko esibalulekileyo kwindaleko yeqonga. Kuluphawu olucacileyo lokuba iMeta ityala imali eninzi kwifomathi ekholelwa ukuba likamva lokusetyenziswa komxholo wemidiya yoluntu. Ukulungelelaniswa kwenkqubo yokuthumela, ukususwa kwezithintelo zobude, kunye nokuhlanganiswa kweemetrics zonke zikhomba kwi-integrated more, Reels-centric video experience.
Nangona kunjalo, eli nyathelo alinayo imingeni. Eyona nto ingaziwayo yeyokuba abasebenzisi kunye nabadali baya kusabela njani ekunyamaleleni umahluko phakathi kweentlobo ezahlukeneyo zeevidiyo. Ngaba i-Facebook iya kulawula ukugcina i-dynamism kunye nokufumanisa ngokukhawuleza okuchaza iiReels, okanye ngaba ukufakwa komxholo wefomu elide kuya kunciphisa amava? Lixesha kuphela eliya kuxela ukuba le ntshukumo inesibindi idibanisa ulawulo lweMeta kwindawo yevidiyo ekwi-intanethi okanye, ngokuchaseneyo, idala ukubhideka kwaye ihlukanise inxalenye yabaphulaphuli bayo. Yintoni engenakuphikiswa kukuba i-video landscape kwi-Facebook itshintshile ngonaphakade, kwaye ixesha elithi "Reel for everything" seliqalile.