Artificial Intelligence (AI) yalowa m'miyoyo yathu ndi mphamvu yodabwitsa komanso mwachangu, ikusintha mafakitale onse ndikuyambitsa mikangano yokhudzana ndi tsogolo lake ndi zotsatira zake. Chimodzi mwamagawo aposachedwa kwambiri omwe amamva chikoka chake ndikupanga zinthu zambiri zamawu, makamaka, kupanga makanema. Google, m'modzi mwa atsogoleri pantchito ya AI, yakhazikitsa Veo 3, mtundu wamtundu wamavidiyo womwe umalonjeza kusintha momwe zinthu zowonera zimapangidwira. Komabe, pamodzi ndi lonjezo lakuchita bwino komanso kuthekera kwatsopano kumabweretsa nkhawa yomwe ikukulirakulira: kodi ukadaulo uwu, popeza ukuwopa kuti ungakhudze nsanja ngati YouTube, ungayambe "kuyipa" kapena kutsitsa mtundu wamasewera apakanema, ngakhale maudindo akulu-bajeti AAA?
Nkhani zaposachedwa zawonetsa kuthekera kwa Veo 3 kupanga makanema okakamiza, kutsegulira njira zingapo zomwe zingagwiritsidwe ntchito, kuyambira kutsatsa kupita ku zosangalatsa komanso, inde, ngakhale masewera apakanema. Poyambirira, zokambiranazo zidakhudza momwe AI iyi ingagwiritsidwire ntchito kupanga zomwe zili pamapulatifomu a kanema ngati YouTube, zomwe otsutsa ena anena kuti "zozama" kapena, monyoza kwambiri, "slop" -mawu omwe amatanthauza zamtundu wotsika, zomwe zimapangidwa mochuluka popanda kuyesetsa kwakukulu. Lingaliro ndilakuti kumasuka kwa mbadwo kumatha kusefukira pamapulatifomu ndi zinthu zowoneka bwino, zomwe zimapangitsa kuti zikhale zovuta kupeza zofunikira, zofunikira.
Ndikuwona 3 ndi Kulengedwa Kwazinthu: Revolution kapena Chigumula?
Kubwera kwamitundu ngati Google Veo 3 kumayimira kudumpha kwakukulu kwaukadaulo mu kuthekera kwa AI kumvetsetsa ndikupanga zovuta zowonera. Osangokhala zazifupi zazifupi kapena zithunzi zosuntha; Veo 3 imatha kupanga makanema ataliatali, ogwirizana kuchokera kumafotokozedwe am'mawu kapena zithunzi zofananira. Izi zimachepetsa kwambiri zotchinga zaukadaulo komanso zotsika mtengo pakupanga makanema, zomwe zitha kupangitsa kuti demokalase ipeze zida zopangira zomwe m'mbuyomu zimafunikira zida ndi luso lapadera.
Kukhazikitsa demokalase uku, komabe, kumadula magawo awiri. Ngakhale zimalola opanga odziyimira pawokha ndi mabizinesi ang'onoang'ono kuti apange zinthu zowoneka bwino popanda zida zama studio akulu, zimatseguliranso njira yopanga zinthu zambiri zokayikitsa. Pamapulatifomu ngati YouTube, pomwe kuchuluka kwazinthu ndikwambiri, chodetsa nkhawa ndichakuti ma aligorivimu olimbikitsa atha kuyamba kukonda "slop" yopangidwa ndi AI chifukwa ndiyosavuta kupanga kuchuluka kwake, ndikuchepetsa mawonekedwe azinthu zoyambirira, zokongoletsedwa ndi anthu. Izi, ngati zili zoona, sizingakhudze okhawo omwe adazipanga komanso owonera, omwe angakhudzidwe ndi zinthu zachikale komanso zosalimbikitsa.
Kuthekera kwa AI kutengera masitayelo, kupanga zilembo, ndikupanga zojambula zovuta sikungatsutsidwe. Tawonapo zitsanzo za luso lazopanga, nyimbo zopangira, ndipo tsopano, kanema wopangira omwe sangasiyanitsidwe ndi ntchito yaumunthu poyang'ana koyamba. Izi zimadzutsa mafunso ofunika kwambiri okhudza amene analemba, chiyambi chake, ndiponso kufunika kwa ntchito zaluso za anthu m'dziko limene makina amatha kutengera luso linalake kapenanso kuposa luso linalake.
Kudumphira Padziko Lamasewera: Kuwukira Koopsa
Mtsutso wokhudza kutulutsa kwa AI ndi slop umakhala wovuta kwambiri ukagwiritsidwa ntchito pamakampani amasewera apakanema. Masewera apakanema, makamaka maudindo a AAA (omwe ali ndi ndalama zazikuluzikulu zachitukuko ndi malonda), amawonedwa ngati zojambulajambula zomwe zimaphatikiza nthano, mawonekedwe owoneka bwino, nyimbo, kuyanjana, ndi luso lopanda cholakwika. Amafunikira zaka zogwira ntchito ndi magulu akuluakulu a akatswiri ojambula, opanga mapulogalamu, opanga, olemba, ndi akatswiri ena ambiri. Lingaliro loti AI ikhoza kulowerera m'njira iyi ndikusokoneza khalidwe limadzutsa mantha omveka pakati pa omanga ndi osewera mofanana.
Kodi AI ingakonde bwanji Veo 3 "kuyika" masewera a kanema? Zomwe zingatheke ndizosiyana komanso zovuta. Itha kugwiritsidwa ntchito popanga zinthu zachiwiri zowoneka mwachangu, monga mawonekedwe, mawonekedwe osavuta a 3D, kapena zinthu zachilengedwe, zomwe, ngati sizisamalidwa bwino, zitha kubweretsa masewera obwerezabwereza. Itha kugwiritsidwanso ntchito popanga makanema apakanema kapena makanema apamasewera. Ngati zotsatizanazi zilibe luso, malingaliro, ndi kugwirizana kwa nkhani zomwe wotsogolera anthu angakhoze kuyikapo, akhoza kumva kuti ndi ochita kupanga ndikuchotsa wosewerayo ku nkhaniyo ndi zochitikazo.
Kupitilira pazinthu zosavuta kapena kupanga makanema, nkhawa imafikiranso pamapangidwe amasewera apakanema. Kodi Madivelopa, mokakamizidwa kuti achepetse ndalama ndikufulumizitsa chitukuko, atembenukire ku AI kuti apange magawo am'mbali, kukambirana kwa anthu osasewera (NPC), kapena magawo amasewera? Ngakhale izi zitha kuwonjezera kuchuluka kwa zomwe zili mumasewera, pali chiwopsezo chobadwa nacho kuti zomwe zangopangidwa zokha sizikhala ndi chidwi, kusasinthika, komanso kapangidwe kabwino kamene kamachokera kumalingaliro obwerezabwereza amunthu.
Mawu oti "slop-ify" m'masewera apakanema akuwonetsa tsogolo lomwe magemu azikhala ochuluka koma osazama kwambiri azinthu zopangidwa ndi makina, opanda mawonekedwe ogwirizana, otchulidwa osaiwalika, kapena nthawi zatsopano. Iwo "adzagwedezeka": chinthu chochepetsedwa, chosazolowereka, ndipo pamapeto pake sichikhutiritsa kwa wosewera yemwe akufuna zokumana nazo zolemera komanso zatanthauzo.
Tsogolo Lachitukuko ndi Zochitika Zamasewera
Kuphatikizika kwa generative AI mu chitukuko chamasewera apakanema kumakhala kosapeweka pamlingo wina. Zida zochokera ku AI zimagwiritsidwa ntchito kale kukhathamiritsa njira, kuyambira pa makanema ojambula mpaka kuzindikira zolakwika. Funso lofunika kwambiri ndilakuti kuphatikizikaku kudzafika pati komanso ngati kudzagwiritsidwa ntchito ngati chida chothandizira luso laumunthu kapena m'malo mwa kuchepetsa ndalama zomwe zimawononga luso lazojambula ndi kuya kwa mapangidwe. Kukakamizika kwa osindikiza kuti atulutse magemu mwachangu komanso poyang'anira bajeti kungapangitse kuti zinthu zisinthe, makamaka m'maudindo a AAA, pomwe mtengo wopangira ndi wokwera kwambiri.
Kwa opanga mapulogalamu, izi zimabweretsa zovuta zomwe zilipo. Kodi amasunga bwanji kufunika ndi kufunikira kwa luso lawo lopanga komanso luso m'dziko lomwe makina amatha kupanga zinthu zambiri? Yankho lingakhale loyang'ana kwambiri pazachitukuko chamasewera zomwe AI sindingathe kubwereza: masomphenya aluso ogwirizana, zolemba zokomera mtima, mapangidwe apamwamba komanso opukutidwa amasewera, kuwongolera ochita zisudzo, komanso kuthekera kolowetsa "moyo" mu chinthu chomaliza. AI ikhoza kukhala chida champhamvu chothandizira ntchito zotopetsa kapena zobwerezabwereza, kumasula omanga kuti aziyang'ana kwambiri pakupanga mapangidwe apamwamba komanso apamwamba kwambiri.
Kwa osewera, chiwopsezo ndichakuti mtundu wonse wamasewera utsika. Ngati masewera a AAA ayamba kuphatikizira kuchuluka kwazinthu zopangidwa ndi AI, "zolemba", zomwe zimachitika pamasewera zitha kukhala zopindulitsa kwambiri. Titha kuwona maiko otseguka koma opanda kanthu, mamishoni obwerezabwereza omwe amamveka ngati achilendo, ndi nkhani zopanda mgwirizano wamalingaliro. Izi zitha kubweretsa kutopa kwa osewera komanso kuchepa kwa chidwi pamasewera otchuka, mwina kubweretsanso masewera odziyimira pawokha kapena a "indie" omwe, ngakhale ali ndi bajeti yocheperako, nthawi zambiri amaika patsogolo luso lazojambula komanso mamangidwe osamala kuposa zomwe zili mkati.
Kutsiliza: Kulinganiza Zatsopano ndi Zamisiri
Ukadaulo wopanga makanema ngati Google Veo 3 uli ndi kuthekera kokhala chida champhamvu kwambiri pamakampani amasewera apakanema, wopereka njira zatsopano zopangira ndikukulitsa maiko. Komabe, nkhawa yoti zitha kupangitsa kuti "slop-ification" ya maudindo a AAA ndiyovomerezeka ndipo ikuyenera kuganiziridwa mozama. Ngozi si AI yokha, koma momwe imagwiritsidwira ntchito. Ngati agwiritsidwa ntchito ngati njira yochepetsera ndalama pamasewera osefukira omwe ali ndi zinthu zonse, zotsatira zake zitha kukhala zowononga makampani komanso luso la osewera.
Tsogolo labwino lingakhale lomwe AI yopangira idzagwiritsidwa ntchito kukulitsa ndikuthandizira luso laumunthu, osati m'malo mwake. Zimagwira ntchito ngati chida chofulumizitsa njira zina, kuthandizira kuyesa, kapena kupanga malingaliro oyambirira, kusiya zisankho zovuta zaluso ndi nkhani zofotokozera m'manja mwa anthu omwe amapanga. Makampani opanga masewera apakanema, omwe amadziwika ndi luso lake lokhazikika komanso luso laukadaulo, ali pamphambano. Momwe imakumbatira (kapena kukana) yopanga AI iwonetsa ngati nthawi yaukadaulo yatsopanoyi imabweretsa kuphulika kwaukadaulo komanso kuchita bwino, kapena kusefukira kwa zinthu "zakale" zomwe zimasokoneza luso ndi chidwi chomwe chimatanthauzira masewera apakanema abwino.