Meta, kampani ya makolo a Facebook, yalengeza kusintha kwakukulu komwe kudzafotokozeranso mavidiyo pa nsanja yake yayikulu. M'miyezi ikubwerayi, makanema onse omwe adakwezedwa pa Facebook adzagawidwa ngati Reels. Chisankhochi sichimangofuna kufewetsa njira yosindikizira kwa ogwiritsa ntchito komanso ikuyimira kudzipereka kwamphamvu pamawonekedwe omwe, malinga ndi kampaniyo, imayendetsa nthawi yambiri yogwiritsa ntchito pulogalamuyi. Ndiko kusuntha komwe kumaphatikiza kuchuluka kwa zinthu zazifupi, kapena zomwe zinali kale, mu chilengedwe chachikulu cha Facebook.
Kwa zaka zambiri, Facebook yayesera kuphatikizira makanema osiyanasiyana, kuchokera pazachikhalidwe kupita ku mitsinje yamoyo ndipo, posachedwa, Reels. Komabe, kusiyanasiyana kumeneku nthawi zambiri kumabweretsa chisokonezo kwa opanga posankha momwe angagawire zomwe ali komanso komwe angagawire. Ndi mgwirizanowu, Meta imathetsa kufunikira kosankha kukweza kanema wamba kapena kupanga Reel. Chilichonse chidzayendetsedwa kudzera mumtsinje umodzi, womwe, mwachidziwitso, uyenera kupangitsa kuti ntchitoyi ikhale yosavuta kwa ogwiritsa ntchito ndikulimbikitsanso kupanga zinthu zambiri mumtundu uwu.
Kusowa kwa malire: Ma reel osatha?
Mwina chimodzi mwazinthu zochititsa chidwi kwambiri pakulengezaku ndikuchotsa zoletsa zautali ndi mawonekedwe a Facebook a Reels. Zomwe zidayamba ngati mpikisano wachindunji ku TikTok, zoyambira masekondi 60 kenako mpaka 90, zitha kuchititsa makanema aatali aliwonse. Izi zimasokoneza mizere pakati pa kanema wamfupi ndi wautali mkati mwa nsanjayo. Kampaniyo yati, ngakhale izi zasintha, njira yovomerezerayo sidzakhudzidwa ndipo ipitiliza kupereka malingaliro anu malinga ndi zomwe amakonda, posatengera kutalika kwa kanema. Komabe, zikuwonekerabe ngati "kutalika" kwa Reels kungasinthe malingaliro a omvera ndikugwiritsa ntchito mawonekedwe ake.
Lingaliro lochotsa malire a Reels pa Facebook kusiyana, komabe amasinthasintha, ndi zomwe zimawonedwa pamapulatifomu ena. TikTok, mwachitsanzo, adayesanso makanema ataliatali, pamapeto pake amalola makanema mpaka mphindi 60. Kulumikizana uku kukuwonetsa kuti malo ochezera a pa Intaneti, omwe poyamba ankasiyanitsidwa ndi maonekedwe enaake, akufufuza mitundu yosakanizidwa yomwe imakwaniritsa zosowa zambiri za opanga komanso zomwe amakonda owona. Komabe, vuto la Meta lidzakhala kusunga ma Reels, omwe ali mu mphamvu zawo komanso kuthekera kokopa chidwi, ndikuphatikiza zomwe zingakhale zazitali pansi pa chizindikiro chomwecho.
Creator Impact and Metrics: Nyengo Yatsopano ya Analytics
Kusinthaku kuli ndi tanthauzo lalikulu kwa opanga zomwe amagwiritsa ntchito Facebook. Mwa kuphatikiza makanema onse pansi pa ambulera ya Reels, Meta iphatikizanso ma metric a magwiridwe antchito. Kanema ndi ma analytics a Reels adzaphatikizidwa, ndikuwonetsa chithunzi chophatikizika cha zomwe zikuchitika mumtundu uwu. Ngakhale Meta imawonetsetsa kuti ma metrics ofunikira monga mawonedwe a masekondi 3 ndi mphindi imodzi apitilizabe kusungidwa, opanga omwe amagwiritsa ntchito Meta Business Suite azitha kupeza ma metric am'mbiri osiyanitsidwa kumapeto kwa chaka. Pambuyo pake, ma metrics onse amakanema amtsogolo adzawonetsedwa ngati ma analytics a Reels.
Kuphatikizika kwa ma metrics uku kumatsimikizira kufunikira kwa Meta pa Reels monga dalaivala wamkulu wa chinkhoswe. Kwa opanga, izi zikutanthauza kuti njira zawo zosinthira ziyenera kusintha kuti zigwirizane ndi zenizeni zatsopanozi. Sipadzakhalanso nkhani yosankha pakati pa kanema "wa Chakudya" ndi "Reel"; Chilichonse chidzakhala, pazowunikira komanso zomwe zingapezeke, Reel. Izi zitha kulimbikitsa opanga kuti atsatire njira ya "Reels-centric" yopangira mavidiyo awo onse, kufunafuna akanema omwe amachita bwino powonera mwachangu komanso kusunga makanema ataliatali.
Kuphatikiza kwa ma metric kumabweretsanso mafunso osangalatsa okhudza momwe Meta angatanthauzire "kupambana" mkati mwa mtundu watsopanowu. Kodi makanema afupiafupi, amphamvu kwambiri omwe kale amawonetsa ma Reels adzakhala patsogolo, kapena padzakhala malo oti azitha kupeza omvera ake ndikupanga ma metric ofanana? Momwe ma algorithm ogawa amasinthira komanso momwe makanemawa amasonyezedwera kwa ogwiritsa ntchito adzakhala ofunikira mtsogolo mwamavidiyo pa Facebook.
Chinthu china chofunikira ndikugwirizanitsa zokonda zachinsinsi. Meta ikugwirizanitsa makonda achinsinsi a Feed ndi Reel posts, zomwe zimapereka chidziwitso chokhazikika komanso chosavuta kwa ogwiritsa ntchito pankhani yowongolera omwe angawone zomwe zili muvidiyo. Kuphweka kwachinsinsi uku ndi sitepe yabwino yomwe imachepetsa zovuta komanso chiopsezo cha zolakwika kwa ogwiritsa ntchito potumiza.
Meta Strategy: Nkhondo Yachidwi
Lingaliro losintha makanema onse kukhala ma Reels sikuyenda kamodzi, koma kuyankha kwachindunji pampikisano waukulu wa chidwi cha ogwiritsa ntchito mu digito. TikTok yawonetsa mphamvu zamakanema achidule kuti agwire omvera achichepere ndikuwapangitsa kukhala otanganidwa nthawi yayitali. Meta, yomwe idawona Instagram ikuwonetsera bwino mtundu uwu, tsopano ikutulutsa kwambiri papulatifomu yake yayikulu, Facebook, yomwe m'mbuyomu idakhala ndi ogwiritsa ntchito mosiyanasiyana malinga ndi zaka komanso zomwe amakonda.
Poyang'ana zoyesayesa zake pa Reels, Meta ikufuna kugwiritsa ntchito bwino mawonekedwe omwe amapereka phindu lalikulu pankhani yakuchitapo kanthu komanso nthawi yokhalamo. Imeneyi ndi njira yowonjezerera injini yake yokulirapo yokhala ndi zambiri m'mawonekedwe omwe ogwiritsa ntchito amakonda komanso kufewetsa mavidiyo, ndikupangitsa kuti mavidiyowo akhale omveka bwino. Kutchanso "Kanema" tabu kuti "Reels" ndi chisonyezero chowonekera cha mawonekedwe atsopano omwe ali mkati mwa pulogalamuyi.
Kusinthaku kutha kuwonedwanso ngati kuyesa kukonzanso mavidiyo a Facebook, kuwasinthira kukhala mawonekedwe omwe adziwika kwambiri. Posandutsa chilichonse kukhala ma Reels, Meta ikuyembekeza kuyendetsa mavidiyo ochulukirapo ndikugwiritsa ntchito, ndikuphatikiza mosasunthika muzochita zonse za ogwiritsa ntchito. Komabe, chinsinsi chidzakhala momwe Facebook imasinthira kufulumira komanso kofulumira kwa Reels ndi kuthekera kokhala ndi mawonekedwe aatali osataya mawonekedwe omwe adapangitsa kuti apambane bwino.
Kutsiliza: Chisinthiko chofunikira kapena chizindikiritso chochepetsedwa?
Kusinthidwa kwa makanema onse a Facebook kukhala Reels ndi chizindikiro chofunikira kwambiri pakusintha kwa nsanja. Ndichizindikiro chodziwikiratu kuti Meta ikuyika ndalama zambiri m'njira yomwe imakhulupirira kuti ndi tsogolo lazakudya zapa TV. Kuwongolera njira yotumizira, kuchotsedwa kwa zoletsa zautali, ndi kugwirizana kwa ma metrics zonse zimaloza kuphatikizika kwambiri, mavidiyo a Reels-centric.
Komabe, kusunthaku sikukhala ndi zovuta. Chodziwika kwambiri ndi momwe ogwiritsa ntchito ndi opanga angayankhire pakutha kwa kusiyana kwamitundu yosiyanasiyana yamavidiyo. Kodi Facebook ikwanitsa kusunga mphamvu komanso kupezeka mwachangu komwe kumadziwika ndi ma Reels, kapena kuphatikizidwa kwazinthu zazitali kungachepetse zomwe zachitika? Ndi nthawi yokha yomwe ingadziwe ngati kusuntha kolimba mtima uku kuphatikizira kulamulira kwa Meta mu malo ochezera a pa intaneti kapena, m'malo mwake, kumayambitsa chisokonezo ndikupatula gawo la omvera ake. Chosatsutsika ndikuti mawonekedwe a kanema pa Facebook asintha kosatha, ndipo nthawi ya "Reel for everything" yayamba.